The face is a peculiar problem for makeup artists. There is nothing worse than thick gloopy makeup sitting on top of the skin, nearly an inch thick. It's awful and it just looks so false.

That's why we created Me (but better).

We wanted a foundation which would look so real no-one could quite be sure, but also with enough coverage that it would even out skin tones and disguise blemishes - see Helen B. in the tips section.

Crucially it had to be light enough on the skin that you would forget you were wearing it, and long lasting enough to still be good at the end of the day.

The liquid foundation is best applied with a brush. It makes such a difference to the result. It's a bit like the difference between painting with your fingers or a brush. And it's really easy to do, just apply a little foundation to the back of your hand and then dip the brush. See the tips section for more info.