OUR STORY

Always Natural, Always Hydrating, Always Flawless

We use the finest organic extracts in gentle formulas for the most natural looking tan.
Our products are hydrating, fast-drying and odorless. They have been created to feel like nothing on your skin and fade beautifully, just like a natural sun tan.

Natural Ingredients.

Natural ingredients mean natural results. We use the finest organic extracts in gentle formulas that nourish and care for your skin whilst you tan. Moisturized, hydrated skin means flawless results that fade naturally.

Not Tested On Animals.

Honest formulas for all. We never have and never will test on animals; all of our products are friendly.

MEET OUR FOUNDER

Alyson Hogg MBE

Founder of Vita Liberata, Irish-native Alyson Hogg has enjoyed a professional career that has spanned broadcast news, academia, hospitality, politics and beauty.

Vita Liberata began life as an anti age skin care line back in 2003, and it is with all this knowledge that Alyson began to explore the formulation of self tan in 2007. Determined to remove all the barriers to use that were normally associated with self tan, her focus came to reality in the creation of Vita Liberata. With a fast drying quality and natural-fade, Vita Liberata’s vast assortment of formulas was able to suit the need of all consumers.

ADVOGANIC TECHNOLOGY

The Science Behind Our Success

How Does Advoganic Technology Work?

Advoganic Technology combines cutting edge proprietary skin chemistry with highly potent organic botanicals, to fully release their potential, enabling skincare benefits that are vastly superior to those found in formulas using traditional cosmetic chemicals.

What Is Advoganic Technology?

Advoganic stands for Advanced Organic. It is the name for the collection of technologies that we developed along the way in our quest to make the best tan in the world. These technologies all came about while enabling organic botanicals to perform as well as, if not better than traditional cosmetic chemicals.

OUR STORY

Always Natural, Always Hydrating, Always Flawless

We use the finest organic extracts in gentle formulas for the most natural looking tan.
Our products are hydrating, fast-drying and odorless. They have been created to feel like nothing on your skin and fade beautifully, just like a natural sun tan.

Natural Ingredients.

Natural ingredients mean natural results. We use the finest organic extracts in gentle formulas that nourish and care for your skin whilst you tan. Moisturized, hydrated skin means flawless results that fade naturally.

Not Tested on Animals.

Honest formulas for all. We never have and never will test on animals; all of our products are friendly.

MEET OUR FOUNDER

Alyson Hogg MBE

Founder of Vita Liberata, Irish-native Alyson Hogg has enjoyed a professional career that has spanned broadcast news, academia, hospitality, politics and beauty.

Vita Liberata began life as an anti age skin care line back in 2003, and it is with all this knowledge that Alyson began to explore the formulation of self tan in 2007. Determined to remove all the barriers to use that were normally associated with self tan, her focus came to reality in the creation of Vita Liberata. With a fast drying quality and natural-fade, Vita Liberata’s vast assortment of formulas was able to suit the need of all consumers.

ADVOGANIC TECHNOLOGY

The Science Behind Our Success

How Does Advoganic Technology Work?

Advoganic Technology combines cutting edge proprietary skin chemistry with highly potent organic botanicals, to fully release their potential, enabling skincare benefits that are vastly superior to those found in formulas using traditional cosmetic chemicals.

What Is Advoganic Technology?

Advoganic stands for Advanced Organic. It is the name for the collection of technologies that we developed along the way in our quest to make the best tan in the world. These technologies all came about while enabling organic botanicals to perform as well as, if not better than traditional cosmetic chemicals.

ORGANIC INGREDIENTS

Discover Our Skin Nourishing Extracts

THE DISCOVERY

Bitter Orange

Bitter Orange, also known as Seville orange is the fruit of a citrus tree that’s a hybrid of the pomelo and mandarin tree.Known for it’s affinity with the digestive system as well as antibacterial and antiseptic properties, Bitter Orange has been used in traditional Chinese medicine for thousand of years. Today, Bitter Orange is more commonly used as an essential oil for everyday use, skin care, and more.Bitter Orange has been proven effective in skin care due to its antiseptic, antibacterial, and antifungal properties. Bitter Orange is well known for preventing capillary fragility and the treatment of cellulite as it has the potential to normalize the affected parts and stimulate the tone of the skin.

Bitter Orange IS FOUND IN THESE PRODUCTS

THE DISCOVERY

Marula Oil

Marula Oil comes the fruit of the Marula Tree which is native to Africa. The history of Marula Oil use goes back thousands of years in African history. Today, many know Marula Oil as a deeply hydrating beauty oil that won’t clog pores or encourage overproduction of oil due to its non-comedogenic properties. Marula Oil is rich in essential fatty acids that mimic those of that exist naturally in the outer layer of the skin. Sometimes referred to as the elixir of youth, Marula Oil fights signs of aging with its rich amounts of antioxidants. Marula Oil penetrates deep into the skin with a combination of monounsaturated fatty acids and vitamin C which promotes elasticity and enhances firmness. Omega-3 acids along with vitamin E found in Marula Oil help protect the skin from the sun’s damaging UV rays which have the potentialto cause serious health problems.

Marula Oil IS FOUND IN THESE PRODUCTS

THE DISCOVERY

Melon

The melon plant is native to central Asia; it’s since been cultivated in many different varieties around the globe in warm regions. Due to it’s rich quantities of vitamins A, C, K, E, melon improves skin complexion while rejuvenating skin cells for supple, hydration.This popular fruit maintains healthy skin as a result of it’s high collagen content. Collagen is known for maintaining the integrity of the skin’s cell structure. The strong duo of collagen and vitamins A and C help tone the skin’s surface while providing anti aging benefits. Melon also has great moisturizing and detoxifying properties that work to deeply hydrate while clearing skin ofimperfections.

Melon IS FOUND IN THESE PRODUCTS

THE DISCOVERY

Grape seed

The history of grapes goes back 130 million years ago according to archeological finds. The earliest known reason for grape cultivation was the fermenting of grapes for natural wine in ancient Egypt. In the timeline of history, grapes were almost exclusively used for wine and wine vinegar as an anesthetic and disinfectant.In today’s time, grapes are consumed as food as well as used as a popular skincare ingredient.The oils and seeds in grapes have the ability to provide deep hydration and moisture for your skin.Packed full of vitamin C and antioxidants, grapes help reverse the aging process by protecting from free radicals and environmental stressors.

Grape SEED IS FOUND IN THESE PRODUCTS

THE DISCOVERY

Lychees

Lychees, a fruit grown on a tropical fruit tree, originated in the northern tropical rainforest and mountains of Southern China. This popular fruit has since spread globally for farming in different countries. Lychee which means ‘gift for loyal life’ lives up to it’s name by being known for fighting disease and strengthening the body. Today, Lychee is a popular ingredient in many different beauty products. This wonder fruit is rich in vitamin C and B that are very beneficial for skins health. High amounts of vitamin C found in Lychee help fight free radicals that often cause premature aging and dark spots. When used in skincare, Lychee has the prevent fine lines and wrinkles.

Lychee IS FOUND IN THESE PRODUCTS

THE DISCOVERY

Papaya

Papaya is a fruit native to tropical America. This super fruit contains many vitamins and minerals that benefit the body both when consumed and applied topically in skincare and beauty products. Papaya is known for being very helpful in achieving beautiful skin, which explains why it’s a main ingredient in many of our formulas. This fruit is rich in a powerful enzyme named papain that works hard to help heal and sooth sensitive skin. This powerhouse of an enzyme also acts as a gentle exfoliator and helps restore, moisturize, and renew skin leaving you with a glowing complexion. Packed full of Vitamins C, A, and E, papaya is full of anti-aging benefits by reducing wrinkles and promoting collagen production.It’s highly concentrated amounts of Vitamin A also acts as a catalyst for cellular growth, making it a vital ingredient for skin and hair health.

Papaya IS FOUND IN THESE PRODUCTS

THE DISCOVERY

Bladderwrack

Bladderwrack is a type of seaweed that grows on the northern Atlantic and Pacific coasts of the United States as well as the Baltic coast of Europe. Historically, Bladderwrack has been used as a source of food, and even as a topical treatment to soothe irritated and inflamed tissues in the body. Today, Bladderwrack is an essential ingredient in skincare due to its anti-aging and soothing benefits. With a rich concentration of B-complex Vitamins, Bladderwrack serves as an anti-aging ingredient due to its ability to reduce the appearance of fine lines and improve the skins elasticity. Bladderwrack also contains high amounts of Vitamins A, C, and E, and minerals. This nutrient packed ingredient nourishes dehydrated skin, leaving it moisturized and glowing. It’s high mineral content acts as a shield to protect skin from being damaged by environmental agents while boosting the skins natural defense system.

Bladderwrack IS FOUND IN THESE PRODUCTS

THE DISCOVERY

Witch Hazel

Witch Hazel is a botanical extract derived from flowering plants, it has been known for its soothing and cleansing properties for centuries. Throughout the years, many skincare and cosmetic lines have incorporated this supercharged ingredient into their products for its potent anti-inflammatory, antimicrobial, and antioxidant properties. Rich in gallic acid, Witch Hazel acts as a powerful anti-inflammatory and barrier to sooth and protect skin. Witch Hazel is unique due to its high amount of tannins found in various plants including grapes. Tannins work as astringents which absorb excess oil sometimes found in skin.

Witch Hazel IS FOUND IN THESE PRODUCTS

THE DISCOVERY

Cucumber

Dating back up to 3,000 years ago, cucumbers have been cultivated in India and introduced to other parts of the world by the Greeks and Romans. From topical use to its seed oil, Cucumbers have a long history in natural skincare. Packed full of linoleic acid and vitamin E, Cucumber Seed Oil acts as a protective barrier for the skin while improving firmness and elasticity making it a top ingredient in anti-aging skincare. With rich content of vitamin C, manganese, and beta-carotene, Cucumber Oil stimulates collagen production too.With fatty acids that stimulate cell regeneration, Cucumber helps skin stay moisturized, healthy, and glowing. It’s no secret that Cucumbers contain mostly water, they’re also rich in silica which is essential for healthy cells and tissue. Naturally hydrating, silica helps complexion by gently detoxifying skin. No wonder Cucumber is an age-old skincare remedy.

Cucumber IS FOUND IN THESE PRODUCTS

THE DISCOVERY

Licorice

Licorice is a leafy green plant yielding small purple flowers, its roots when boiled down create licorice extract. Licorice extract has ben used for thousands of years to treat wounds and other skin ailments. To this day, licorice root extract is one of the most popular medicinal herbs in the world. Today, licorice is used as a top ingredient in skincare products due to its many beneficial properties.Sweetness in licorice comes from a compound called glycyrrhizin, which is also known for its anti-inflammatory properties to soothe skin. Full of a compound called glabridin, licorice stimulates the body's collagen and hyaluronic acid production. By producing higher amounts of collagen and hyaluronic acid, skin will remain hydrated and youthful. With powerful antioxidants, licorice helps to protect the skin from free radicals while balancing oil production making products equipped with licorice great for oily skin types.

Licorice IS FOUND IN THESE PRODUCTS

THE DISCOVERY

Raspberry

Raspberries have been a part of the human diet for many, many years. The fruits were consumed long into our human ancestry while the leaves from the berries were used for several different medicinal purposes. Raspberries benefit your body in many ways from the inside and out. Packed full of vitamin C, raspberries act as a barrier protector to prevent damage to your skin cells. The high levels of vitamin C also act as an anti-aging benefit while providing your skin with a natural glow. Seeds within raspberries are packed full of omega-3 and omega-6 fatty acids which sooth and condition skin. Raspberry Seed Oil naturally absorbs UV-A and UV-B rays without any artificial chemicals, making it a great defense for the first layer of skin. Deeply hydrating, raspberries are full of phytosterols which are known to reduce water loss on the skin, keeping you hydrated and moisturized.

Raspberry IS FOUND IN THESE PRODUCTS

THE DISCOVERY

Gingko Biloba

Ginkgo Biloba, also known as the world’s oldest living tree. This historical tree can be traced back in history over 250 million years ago. In early human history, the trees were originally cultivated for consumption as a traditional medicine. Today, you can find Ginkgo Biloba in several skincare products as well as supplements due to its health benefits. Known for it's antioxidant compounds, Ginkgo Biloba protects the skin against environmental stressors. When skin becomes subjected to inflammation and damage, it lacks in nutrients and oxygen. Ginkgo is packed full of flavonoids and antioxidants which replenishes the skin of what it’s lacking and protects against future damage. Due to its ability to protect and prevent, this wonder extract aids in reducing the appearance of wrinkles and fine lines. With powerful anti-inflammatory and anti-bacterial properties, Ginkgo helps treat inflammation while improving skin conditions and plumpness.

Gingko Biloba IS FOUND IN THESE PRODUCTS

THE DISCOVERY

Pomegranate

In recent times Pomegranates have been deemed a superfood, but they’ve been known for their medicinal and beauty benefits dating back to ancient times. In many cultures, Pomegranates are a symbol of prosperity and abundance. Known for its incredible antioxidant, anti-microbial, anti-inflammatory, and anti-aging properties, Pomegranates have been incorporated into many skincare products over the years. This superfood of a fruit actively stimulates the cells found in the outer layer of skin, by regenerating these cells your skin results in a super glowy finish while reducing the signs of aging, skin damage, and acne. Packed full on antioxidants, pomegranates use their fatty acid and vitamins to plump skin and promote collagen production. Because Pomegranates have a small molecular structure, it's seed oil penetrates skin on contact providing deep hydration from within. Pomegranates also contain punicic acid which fights off bacteria to ensure skin remains moisturized and healthy.

Pomegranate IS FOUND IN THESE PRODUCTS

THE DISCOVERY

Shea Butter

Shea Butter is made from the fruit of the Shea Nut Tree. Shea Nut Trees may take up to 30 years to develop a quality crop of nuts. After reaching it’s full potential production at 20-30 years, Shea Nut Trees can continue to produce nuts for thenext 200 years. Used cosmetically for thousands of years, this highly moisturizing extract dates back as far as Cleopatra’s Egypt. Today, Shea Butter is used in several skincare and cosmetic products due to its soothing, hydrating, anti-aging, and anti-inflammatory components. This skin superfood is naturally rich in vitamins A, E, and F and provides the skin with essential fatty acids, making it incredibly nourishing and moisturizing for the skin. Due to its high content of fatty acids, Shea Butter improves skin moisture retention and elasticity. Amongst many other skincare benefits, Shea Butter provides anti-aging benefits by aiding in cell regeneration and collagen production.

Shea Butter IS FOUND IN THESE PRODUCTS

THE DISCOVERY

Aloe Vera

Aloe Vera is a cactus plant that has been used medicinally for centuries. Known as one of the oldest mentioned plants throughout history, Aloe Vera dates back as far as 6,000 years ago. Ancient Chinese and Egyptians used Aloe Vera for several health, medicinal, and vanity purposes including skin treatments. In modern times, Aloe Vera is used in many different skincare products due to its highly moisturizing properties. Aloe penetrates skin quickly and deeply on contact, providing deep moisture at lower levels of skin while nourishing with natural enzymes and amino acids. This wonder plant also fights signs of aging by improving the skin’s natural firmness with the help of a plethora of antioxidants including beta carotene, vitamin C and E. Rich in other vitamins and minerals such as magnesium, potassium, and zinc, Aloe Vera provides anti-inflammatory benefits allowing it to give a protective barrier to the skin.

Aloe Vera IS FOUND IN THESE PRODUCTS

ORGANIC INGREDIENTS

Discover Our Skin Nourishing Extracts

Bitter Orange

THE DISCOVERY

Bitter Orange

Bitter Orange, also known as Seville orange is the fruit of a citrus tree that’s a hybrid of the pomelo and mandarin tree.Known for it’s affinity with the digestive system as well as antibacterial and antiseptic properties, Bitter Orange has been used in traditional Chinese medicine for thousand of years. Today, Bitter Orange is more commonly used as an essential oil for everyday use, skin care, and more.Bitter Orange has been proven effective in skin care due to its antiseptic, antibacterial, and antifungal properties. Bitter Orange is well known for preventing capillary fragility and the treatment of cellulite as it has the potential to normalize the affected parts and stimulate the tone of the skin.