Monthly Archives: January 2018

Keemia Ferasat founded digital media brand Style Salute with digitally-savvymillennial women in mind, giving them a space to visit for content relating to lifestyle, fashion, beauty, career, health and more! We sat down with Keemia to hear about why she decided to start her own business and to learn what the formula is behind her success.

Why did you decide to start Style Salute? I had a vision to create a destination for young women to explore and celebrate their personal style, and that vision of empowering women to be confident and creative has always been at the core of Style Salute. As CEO and founder of Style Salute, my mission is not only to build a disruptive media company but also a distinctive brand for this generation.

We’ve supercharged the organic ingredients in all of our products to give you results that surpass those gained from traditional cosmetic chemicals. We call it Advoganic Technology, you’re welcome.

What is Advoganic technology?

Advoganic Technology combines cutting edge proprietary skin chemistry with highly potent organic botanicals, to fully release their potential, enabling skincare benefits that are vastly superior to those found in formulas using traditional cosmetic chemicals.

Want to know what it’s really like being a woman at the top? We sat down with our founder, Alyson Hogg to find out how and why she decided to start Vita Liberata.

Why did you decide to start Vita Liberata? It started from an idea that maybe I could pull together many benefits into multi-tasking products. That was at the very beginning. After a couple of years, my assistant Cherith asked me to make her a better tan than the one she normally wore. This scared me! Cherith was an amazing young woman, but every morning she would appear in work a rather odd shade of orange. She challenged me to make a better kind of product for her translucently pale skin, and that is essentially where it all started.

The Golden Globes returned for the 75th year in Beverly Hills last night. Hollywood’s A-list made their biggest statement yet as they graced the star-studded red carpet wearing all-black in support of the #TimesUp movement. Vita Liberata fans Sarah Hyland & Vanessa Hudgens were among the attendees.

The Golden Globes returns for another year complete with glamour, Hollywood royalty and a powerful message – ‘time’s up’ for sexual harassment, a statement being endorsed by the entertainment industry’s biggest names such as Vita Liberata fan, Lea Michele.

Black was the colour of choice to support the movement, with celebrities honoring victims of abuse, harassment, marginalization and underappreciation. #WhyWeWearBlack.

Lea Michele chose black to show her solidarity, completing the look with a golden Vita Liberata glow!