Self Tanning and Sun Tanning – Myths and Facts

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Vita Liberata self tanners mean that you don’t have to bake in the sun to achieve beautifully natural looking tan results, but we get asked lots of questions about self tanning and sun tanning – below we break the myths and unveil the facts! Self tanner protects against the sun – MYTH If you apply …

Tan and go with Rapid Tan Mousse

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Last minute invite? Need to tan and run? Vita Liberata Rapid Tan Mousse is the tan for you! Sephora’s Hot Now choice of tan, Rapid is our fast acting, tinted tan mousse which offers instant bronzing. You can take control and choose your shade while enjoying a perfect, flawless tan after as little as one …

Face up to the cold with Skin Respect Gradual Build Untinted Face Tan Lotion

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As the days grow shorter and the temperature drops, it’s time to give your skin some much-needed TLC! Autumn can be harsh on our skin, drying it out, leaving it dull and lifeless. Thankfully, a solution is at your fingertips… give your skin a new lease of life with Skin Respect Luxury Gradual Build Untinted …

Top Tips For Protecting Your Skin In The Sun

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Ready to enjoy the sunshine this summer? Our founder and CEO Alyson Hogg shares her top tips for keeping skin healthy and protected in the sun.  Using sun protection every day, especially on areas that are exposed like your face, neck, arms and hands, is really important for protecting against harmful ultraviolet rays. Not sunny? These …

Warm up his skin with Deep Face Gradual Self Tan Lotion this Movember!

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Is the man in your life planning on sporting a ‘tash this month in honor of Movember? With all eyes on him, make sure his skin is glowing with Deep Face Gradual Self Tan Lotion by Vita Liberata. More and more men are experimenting with self-tans and the ‘Movember’ look definitely demands a healthy glow! …

Here Comes The Sun: Get The Ultimate Summer Tan with Vita Liberata!

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With summer well and truly underway, now is the time to begin your summer tanning regime! Whether holidaying at home or off to warmer climes, for flawless, beautifully bronzed skin, follow 3 simple steps and avoid baking in the sun! #betterthanbaking Step 1 It’s important to ensure your skin is in the perfect condition so …

Get Allison Tolman’s Golden Globes sunless tan!

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Love Allison Tolman’s Golden Globes sunless tan? She looked radiant on the red carpet at this year’s Golden Globes. Get the look our Celebrity Tan Expert Fiona Locke created for her! Prep skin with Vita Liberata Super Fine Skin Polish. This will leave it super soft and nourished! It provides the perfect base for a natural tan and will …

Fall ‘Deep’ in Love with your skin!

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September marks the arrival of autumn and with it brings colder weather and a desire to huddle up indoors. However, just because the weather is a little gloomy, you don’t have to give up on your self-tanning regime! In fact, it’s the perfect time to embrace it! It’s no surprise that we all feel better …

Lotion v Mousse Tanners

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The first thing everyone wants to know about tanners is ‘Which is right for me’? And with pHenO2 long lasting technology now available in a mousse AND a lotion formula, we’re here to help find the right tan for you! Choosing between a lotion and mousse is super simple once you know the difference.   …

How to apply pHenomenal

Practice makes perfect, so watch this video on how to properly apply your pHenomenal Mousse to get your long-lasting bronze results!