Introducing New Organic pHenomenal Tan Infused Cloths

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Meet pHenomenal Organic Tan Infused Cloths Flexible, Flawless, Fuss Free. What Are pHenomenal Organic Tan Infused Cloths? An easy-to-use tan infused cloth designed to help you glow on the go. Our pHenomenal tan infused cloths are silky smooth to apply, biodegradable, and infused with with our hero pHenomenal formula for a long lasting, natural looking tan. Enriched …

Interview with CEO, Alyson Hogg

Get to know Alyson Hogg, the strong-minded woman behind the brand, everything Vita Liberata stands for and how it all came about.

Vita Liberata Phenomenal Review

YouTube Beauty vlogger, Seth Akins, a connoisseur of self tanning lotions, Vita Liberata pHenomenal passes his test!


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Celebrities arrived in Los Angeles last night for the annual Screen Actor Guild Awards and the Vita Liberata VIP Tan Team were in the middle of it all, checking out the fabulous style and of course judging the best celebrity tans on show at the SAG Awards 2015! Our Celebrity Tan & Skin Finishing Expert Fiona …

Beach Bodies on New York Live

Beauty expert, Raina Seitel tells New York Live viewers how to get a “Beach Body” with our must-have Vita Liberata Collection!

DIY Tan Beauty on Daytime Tampa

Beauty expert, Mickey Williams raves about the pHenomenal DIY tan that lasts up to 3 weeks and that just hit Sephora stores this month! Check out her application tips with our Vita Liberata mitts.

Fall Beauty Survival Guide: Vita Liberata self tanner!

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  Melody Iafelice raves about the Vita Liberata self tanner as the ultimate beauty survival tip for fall on Daytime Ottawa! No streaks, super easy to apply with the application mitt, this tanner delivers “the best color I ever had”! The entire range, available exclusively at SEPHORA, is also completely non-toxic; free of parabens, alcohols …