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News

VITA LIBERATA LAUNCHES IN SEPHORA NORTH AMERICA!

We at Vita Liberata are extremely proud to announce that our incredible tanning range is hitting the shelves all around Sephora North America stores today, on May 2nd!

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Tanning Tips

Lotion v Mousse Tanners

The first thing everyone wants to know about tanners is ‘Which is right for me’? And with pHenO2 long lasting technology now available in a mousse AND a lotion formula, we’re here to help find the right tan for you! Choosing between a lotion and mousse is super simple onc...

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News

2013 QVC Customer Choice Beauty Awards Nominee

We are beyond thrilled to announce that the Vita Liberata Tinted Self-Tan Mousse in Sheer and Intense has been nominated for the 2013 QVC Customer Choice Beauty Awards!

News

SESAME STREET FUN IN NEW YORK!

An average day in the life of Vita Liberata CEO Alyson Hogg – bumping into friends from Sesame Street and Mario Brothers, popping into the the home of Devil Wears Prada and teasing a very exciting chance to win with The BRITs 2014 – this is one vlog you defini...

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Beauty

World’s First 2-3 Week Tan – pHenomenal

Here comes your latest beauty obsession, pHenomenal Self Tanning Mousse.

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BeautyNews

Introducing pHenomenal 2-3 Week Tan LOTION!

We brought you the world’s longest lasting tan mousse with unique pHenO2 technology and now we’re bringing you the same incredible technology but in an ultra-hydrating lotion formula that will give you softer than soft skin as it conditions and nourishes the s...

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News

10th Birthday

The team celebrated our tenth birthday in style last night with a rooftop party in Belfast and just announced as the #1 selling tan across Sephora USA!

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Reviews

Elle Beauty Chat: Getting a Bronze Glow for Summer

Our lovely Founder and CEO of Vita Liberata, Alyson Hogg was interviewed by ELLE.com.

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Reviews

Vanity Fair: Latest Summer-Glow Obsession

Admitting is the first step and the Beauty Editors over at Vanity Fair are obsessed with Vita Liberata!

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Reviews

E! News Makeup Artist’s Beauty Obsession

The beauty mastermind behind all the lovely ladies at the E! News channel, such as Giuliana Rancic and Catt Sadler, is Catalina Su - who is beyond obsessed with pHenomenal 2-3 Week Tan!