{"title":"Self Tan","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eHydrating formulas rich in natural ingredients for a natural looking tan - wash off or long lasting that fades evenly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e","products":[{"product_id":"gold-embossed-tanning-mitt","title":"GOLD EMBOSSED TANNING MITT","description":"\u003cp\u003eAchieve a flawless, sun-kissed glow with this luxury tanning mitt, specifically designed to provide a smooth, streak-free application of your favorite self-tanning products.\u003c\/p\u003e\n\u003cp\u003eCrafted for precision, this mitt ensures an even and natural tan, whether you're applying it to your face or body. Its soft texture feels gentle on the skin, making it perfect for both beginners and seasoned tanners. The mitt is reusable, offering long-lasting use, and can be easily washed for multiple tanning sessions. This high-quality accessory is a must-have for anyone looking to maintain a professional-level tan at home, helping you achieve a perfect, golden finish without the hassle of streaks or patches.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"Default Title","offer_id":49661676618063,"sku":"FGMITT","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/VitaLiberata_TanningMitt5.jpg?v=1779885632"},{"product_id":"dark-tinted-tanning-mousse","title":"THE MOUSSE DARK","description":"\u003cp\u003eA light as air tan mousse with moisture locking extract that maintains hydration for up to 72hrs. The DHA+ formulation gives a deeper, more luxurious and longer lasting result. Fades perfectly just like your natural tan. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eGuide colour. \u003c\/strong\u003eOur tinted guide colour is olive based and intended to suit all skin tones. As this is a very active formula the application guide tone \u003cmeta charset=\"utf-8\"\u003e is sensitive to oxidation and may appear more or less olive. This should not be a cause for concern.  When applied to skin the tint will warm, it will develop over 8 hours and will be rinsed off to reveal your unaffected developed colour.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"200ml","offer_id":54612912406863,"sku":"FTM4200","price":27.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/DarkMousse.jpg?v=1779885682"},{"product_id":"medium-tinted-tanning-mousse","title":"THE MOUSSE MEDIUM","description":"\u003cp\u003eA light as air tan mousse with moisture locking extract that maintains hydration for up to 72hrs. The DHA+ formulation gives a deeper, more luxurious and longer lasting result.  Fades perfectly just like your natural tan.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGuide colour. \u003c\/strong\u003eOur tinted guide colour is olive based and intended to suit all skin tones. As this is a very active formula the application guide tone \u003cmeta charset=\"utf-8\"\u003e is sensitive to oxidation and may appear more or less olive. This should not be a cause for concern.  When applied to skin the tint will warm, it will develop over 8 hours and will be rinsed off to reveal your unaffected developed colour.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"200ml","offer_id":54612973486415,"sku":"FTM3200","price":27.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Mediummousse.jpg?v=1779885682"},{"product_id":"dark-tinted-tanning-lotion","title":"THE LOTION: DARK","description":"\u003cp\u003eThis moisturising tinted tanning lotion tints the skin then gradually develops into a golden, natural-looking dark tan.\u003cbr\u003eRich in organic, natural ingredients to indulge your skin.\u003c\/p\u003e\n\u003cp\u003e• Tinted for instant colour and easy application\u003cbr\u003e• Quick drying formula, tan and go in minutes\u003cbr\u003e• Develops gradually into a golden, medium tan \u003cbr\u003e• Fades evenly\u003cbr\u003e• This vegan formula is suitable for use on Face and Body\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"200ml","offer_id":54613002355023,"sku":"FTLOT4200","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0005_The_Tinted_Lotion_Dark_0f3182c3-f833-408a-a2d0-c6a71483145f.jpg?v=1779885633"},{"product_id":"medium-tinted-tanning-lotion","title":"THE LOTION: MEDIUM","description":"\u003cp\u003eThis moisturising tinted tanning lotion tints the skin then gradually develops into a golden, natural-looking medium tan.\u003cbr\u003eRich in organic, natural ingredients to indulge your skin.• Tinted for instant colour and easy application\u003c\/p\u003e\n\u003cp\u003e• Quick drying formula, tan and go in minutes\u003cbr\u003e• Develops gradually into a golden, medium tan \u003cbr\u003e• Fades evenly\u003cbr\u003e• This vegan formula is suitable for use on Face and Body\u003c\/p\u003e","brand":"Simple Purpose","offers":[{"title":"200ml","offer_id":54613021491535,"sku":"FTLOT3200","price":18.0,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":55652471177551,"sku":"FTLOTM3050","price":9.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0004_The_Tinted_Lotion_Medium_55daeb2b-5417-4f91-9e60-b13390e2af02.jpg?v=1779885633"},{"product_id":"body-brush","title":"BODY TANNING BRUSH","description":"\u003cp\u003eThe makeup experts' secret for a flawless self-tan or body makeup.  \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdeal density, texture and shape to fit natural body contour\u003c\/li\u003e\n\u003cli\u003eWashable, reusable\u003c\/li\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Vita Liberata","offers":[{"title":"ONE SIZE","offer_id":54613116518735,"sku":"FBRUSH","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0019_The_Body_Brush.jpg?v=1779885633"},{"product_id":"gradual-build-tanning-lotion","title":"THE GRADUAL TANNING LOTION","description":"\u003cp\u003eThe perfect buildable formula to maintain a natural-looking glow all year round. This untinted and ultra-hydrating lotion applies like a body moisturiser and develops a natural looking tan over 8 hours.• Develops gradually into a sun-kissed tan\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUntinted formula for minimal risk of transfer\u003c\/li\u003e\n\u003cli\u003eBuildable tan result, can be used daily\u003c\/li\u003e\n\u003cli\u003eSuitable for use on Face and Body\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Vita Liberata","offers":[{"title":"200ml","offer_id":54613119729999,"sku":"FGUL0200","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":55656389869903,"sku":"FGULM050","price":8.0,"currency_code":"GBP","in_stock":true},{"title":"100ml","offer_id":54637462126927,"sku":"FGUL0100","price":12.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0002_The_Gradual_Build_200ml.jpg?v=1779885634"},{"product_id":"dual-sided-luxury-exfoliating-mitt-1","title":"DUAL SIDED EXFOLIATING MITT","description":"\u003cp\u003eThe ultimate skin preparation: use Vita Liberata Dual-Sided Luxury Exfoliating Mitt to exfoliate your skin and create the ultimate smooth, clean canvas for your self-tan or makeup. \u003cbr\u003e2 in 1, reusable and easy to use in bath or shower. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eExfoliating Mitt designed for use on face and body\u003c\/li\u003e\n\u003cli\u003eDual-sided: deep exfoliation on one side \u0026amp; gentle exfoliation on the other side\u003c\/li\u003e\n\u003cli\u003eReusable and easy to wash\u003c\/li\u003e\n\u003cli\u003eVegan\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Vita Liberata","offers":[{"title":"ONE SIZE","offer_id":54613131526479,"sku":"FEXMITT","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0017_The_Exfoliating_Mitt.jpg?v=1779885634"},{"product_id":"dual-sided-luxury-tanning-mitt","title":"DUAL SIDED VELVET TANNING MITT","description":"\u003cp\u003eFor a quick, simple and perfectly\u003cbr\u003eflawless application every time use this tan mitt to smooth on your product in\u003cbr\u003elong circular movements. Remember to blend your tan at the edges (hands and\u003cbr\u003efeet) for the most natural result.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"Small \/ Medium","offer_id":55202743451983,"sku":"FMITT","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"Medium \/ Large","offer_id":55202743484751,"sku":"FMITTVL","price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/large_a51a49a8-8821-42ee-8558-29274cd9b4e1.jpg?v=1779885657"},{"product_id":"ultra-dark-tinted-tanning-mousse","title":"THE MOUSSE ULTRA DARK","description":"\u003cp\u003eA light as air tan mousse with moisture locking extract that maintains hydration for up to 72hrs. The DHA+ formulation gives a deeper, more luxurious and longer lasting result. Fades perfectly just like your natural tan. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eGuide colour. \u003c\/strong\u003eOur tinted guide colour is olive based and intended to suit all skin tones. As this is a very active formula the application guide tone \u003cmeta charset=\"utf-8\"\u003e is sensitive to oxidation and may appear more or less olive. This should not be a cause for concern.  When applied to skin the tint will warm, it will develop over 8 hours and will be rinsed off to reveal your unaffected developed colour.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"200ml","offer_id":54620627370319,"sku":"FTM5200","price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/UltraDark.jpg?v=1779885682"},{"product_id":"glaze","title":"THE GLAZE","description":"\u003cp class=\"p1\"\u003eGreat tan starts with great skin - and we know how to get there. Its called The Glaze. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOur most innovative product has finally landed, and after years in the development we are so proud to have cracked the code for a tan that not only gives you an unbeatable glow, \u003cem\u003ebut also\u003c\/em\u003e supports your skin on a cellular level to deliver the optimal tan.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWe call it the NAD+ of tanning because it is packed with Tripeptide 1 and Tetrapeptide 7, a pair of supercharged signal bio-actives that stimulate maximum collagen and elastin production, making them an integral part of our true tone technology.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eInfused with a range of botanicals this unique cream to serum formula spreads like silk on the skin and is instantly absorbed. Your skin glows with luminous hydration that transforms into a true toned, natural tan. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eGlaze acts like a body treatment within your weekly regime. Use  6-8 pumps for a light tan effect, or build up the true tone tan over multiple days to achieve a rich, luminous skin tone with a smooth, plump, perfected texture.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #0e0e0e;\"\u003eWe didn’t add skincare to tan. We reimagined tan around skin science.\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #0e0e0e;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"150ml","offer_id":57004644139343,"sku":"FGBS150","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Glow_Shot_07_7048_19b6696a-f411-4d9c-a6f9-6a9bb62dbbf1.jpg?v=1779885711"},{"product_id":"the-express-spritz-tinted-lasting-tan","title":"EXPRESS SPRITZ TINTED LASTING TAN","description":"\u003cp data-renderer-start-pos=\"25\"\u003eLast minute plans but no time to tan?\u003c\/p\u003e\n\u003cp data-renderer-start-pos=\"25\"\u003eMeet Express, your new spritz saviour! Express Spritz is the best quick-bronzing tonic there is. You can be sure your skin is going to get full hydration as well as a full deep tan - all in a flash.\u003c\/p\u003e\n\u003cp data-renderer-start-pos=\"263\"\u003eDesigned to spritz onto your mitt, this water based golden goodness glides onto your skin, dries in a flash \u0026amp; can be washed off in as little as one hour. \u003c\/p\u003e\n\u003cp data-renderer-start-pos=\"263\"\u003eSimply rinse off after 1 hour for a light-medium bronze result, 2 hours for a medium-dark result or 3 hours for your deepest, darkest result.\u003c\/p\u003e\n\u003cp data-renderer-start-pos=\"263\"\u003e \u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"200ml","offer_id":57005488374095,"sku":"FES200","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/32_5e3ffbf0-c8e7-4815-b24e-dd36bd4e4b10.jpg?v=1779885732"},{"product_id":"dual-sided-luxury-velvet-tanning-mitt-copy","title":"DUAL SIDED VELVET TANNING MITT.","description":"\u003cp\u003eFor a quick, simple and perfectly\u003cbr\u003eflawless application every time use this tan mitt to smooth on your product in\u003cbr\u003elong circular movements. Remember to blend your tan at the edges (hands and\u003cbr\u003efeet) for the most natural result.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"Default Title","offer_id":57423698624847,"sku":"FMITT-OP","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/large_a51a49a8-8821-42ee-8558-29274cd9b4e1.jpg?v=1779885657"},{"product_id":"the-gradual-tanning-lotion-jumbo","title":"THE GRADUAL TANNING LOTION JUMBO","description":"\u003cp\u003eThe perfect buildable formula to maintain a natural-looking glow all year round. This untinted and ultra-hydrating lotion applies like a body moisturiser and develops a natural looking tan over 8 hours.• Develops gradually into a sun-kissed tan\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUntinted formula for minimal risk of transfer\u003c\/li\u003e\n\u003cli\u003eBuildable tan result, can be used daily\u003c\/li\u003e\n\u003cli\u003eSuitable for use on Face and Body\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Vita Liberata","offers":[{"title":"400ml","offer_id":58092812566863,"sku":"FGUL0400","price":22.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Gradual_tan.jpg?v=1779885655"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/collections\/CATEGORY_0008_BODY_4f4969a3-ce7c-47d3-b417-ba4099b0b52e.jpg?v=1774963727","url":"https:\/\/www.vitaliberata.com\/collections\/self-tan.oembed","provider":"Vita Liberata","version":"1.0","type":"link"}