{"title":"Developing Tans","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eLotions, and Mousses.  \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eChoose your hydrating format - the result is always assured. \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eNatural, long lasting tan and a perfect fade that comes as standard. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e","products":[{"product_id":"dark-tinted-tanning-mousse","title":"THE MOUSSE DARK","description":"\u003cp class=\"p1\"\u003eThe Mousse Dark, Vita Liberata's dark self-tanning mousse created for believable colour, skin-first hydration and an effortlessly natural-looking finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eA light as air tan mousse with a moisture-locking system that maintains hydration for up to 72 hours. The organic DHA+ formulation gives a deeper, more luxurious and longer-lasting result that fades perfectly, just like your natural tan. The tinted guide colour is olive-based and intended to suit all skin tones -\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eas an active formula, the guide tone is sensitive to oxidation and may look more or less olive before it develops, which is completely normal. Once applied, the tint warms and develops over 8 hours before rinsing to reveal your unaffected, fully developed colour. Our flash-dry technology means no discomfort and less waiting time before you go.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you'll love it: pentavitin, hyaluronic acid and a blend of cucumber, elderberry, green tea and vitamin C keep the skin hydrated and soothed throughout.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eWhat is THE MOUSSE DARK and what does it do?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eVita Liberata Dark Mousse is a dark tanning mousse that delivers an instant guide colour and a deep, golden tan that fades evenly. It is made with organic, natural ingredients for a healthy looking finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHow do I use THE MOUSSE DARK?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePrior to tanning, ensure skin is clean and exfoliated, and do not apply any moisturiser. Using a tanning mitt, massage the mousse into the skin in long circular movements. Use sparingly on hands, feet, knees and elbows.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eWho is THE MOUSSE DARK best for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who wants a deep, golden glowy tan. Anyone who wants an immediate guide colour on the skin. Anyone who wants a hydrating, moisturised tan.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eWhy does the guide colour look olive before it develops?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe tinted guide colour is olive-based and intended to suit all skin tones. As an active formula, it's sensitive to oxidation and may look more or less olive — this isn't a cause for concern and won't affect your final result.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHow long does it take to develop?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAllow approximately 8 hours for the colour to develop, following the rinse instructions on the product page.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"200ml","offer_id":54612912406863,"sku":"FTM4200","price":27.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/DarkMousse.jpg?v=1785166886"},{"product_id":"medium-tinted-tanning-mousse","title":"THE MOUSSE MEDIUM","description":"\u003cp class=\"p1\"\u003eThe Mousse Medium, Vita Liberata's medium self-tanning mousse created for believable colour, skin-first hydration and an effortlessly natural-looking finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eA light as air tan mousse with a moisture-locking system that maintains hydration for up to 72 hours. The organic DHA+ formulation gives a deeper, more luxurious and longer-lasting result that fades evenly, just like your natural tan. The tinted guide colour is olive-based and intended to suit all skin tones -\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eas an active formula, the guide tone is sensitive to oxidation and may look more or less olive before it develops, which is completely normal. Once applied, the tint warms and develops over 8 hours before rinsing to reveal your unaffected, fully developed colour. Our flash-dry technology means no discomfort and less waiting time before you go.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you'll love it: pentavitin, hyaluronic acid and a blend of cucumber, elderberry, green tea and vitamin C keep the skin hydrated and soothed throughout.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eWhat is THE MOUSSE MEDIUM and what does it do?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt gives the skin an immediate medium, golden glow with a natural-looking tan that fades evenly and is rich in organic, natural ingredients.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHow do I use THE MOUSSE MEDIUM?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePrior to tanning, ensure skin is clean and exfoliated, and do not apply any moisturiser. Using a tanning mitt, massage the mousse into the skin in long circular movements for an easy-to-apply body application. Use sparingly on hands, feet, knees and elbows.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eWho is THE MOUSSE MEDIUM best for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who wants a medium, golden glowy tan. Anyone who wants an immediate guide colour on the skin. Anyone who wants a hydrating, moisturised tan.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eWhy does the guide colour look olive before it develops?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe tinted guide colour is olive-based and intended to suit all skin tones. As an active formula, it's sensitive to oxidation and may look more or less olive — this isn't a cause for concern and won't affect your final result.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHow long does it take to develop?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAllow approximately 8 hours for the colour to develop, following the rinse instructions on the product page.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHow do I get the most even finish?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eUse a tanning mitt and blend carefully around hands, feet, knees and elbows for a smooth, natural-looking result.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"200ml","offer_id":54612973486415,"sku":"FTM3200","price":27.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Mediummousse.jpg?v=1785162157"},{"product_id":"dark-tinted-tanning-lotion","title":"THE LOTION: DARK","description":"\u003cp class=\"p2\"\u003eThe Lotion: Dark, Vita Liberata's dark tinted self-tanning lotion created for believable colour, skin-first hydration and an effortlessly natural-looking finish.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThis moisturising tinted tanning lotion tints the skin on contact, then gradually develops into a dark, golden, natural-looking dark tan. Rich in organic, natural ingredients, it's tinted for instant colour and easy application dries quickly enough to tan and go, and fades evenly as the days go on. This vegan formula is suitable for use on both face and body and works for all skin tones.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eWhy you'll love it: the colour guide tints the skin immediately so application is foolproof, it feels easy and soft on skin just like a moisturiser and the organic DHA develops a golden dark tan that fades naturally.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p1\"\u003e\u003cb\u003eFAQs\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat is THE LOTION: DARK and what does it do?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe colour guide tints the skin immediately for foolproof application, while organic DHA develops a golden dark tan that fades naturally.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eHow do I use THE LOTION: DARK?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eApply to clean, exfoliated skin. Lightly moisturise dry areas such as elbows, knees, ankles and hands first. Squeeze product onto the tanning mitt and apply, blending in long circular movements.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWho is THE LOTION: DARK best for?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eAnyone who prioritises moisturising while they tan. Anyone who wants to see their tan going on as they apply it. Anyone who wants a full tan results in one application.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eHow long does it take to develop?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eLeave for 6-8 hours before showering, or longer for a deeper result, then rinse and pat dry.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eShould I exfoliate before applying?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eYes. Apply to clean, exfoliated skin for the most even result, using only a small amount on drier areas like hands, feet, knees and elbows.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"200ml","offer_id":54613002355023,"sku":"FTLOT4200","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0005_The_Tinted_Lotion_Dark_0f3182c3-f833-408a-a2d0-c6a71483145f.jpg?v=1785165907"},{"product_id":"medium-tinted-tanning-lotion","title":"THE LOTION: MEDIUM","description":"\u003cp class=\"p1\"\u003eThe Lotion: Medium, Vita Liberata's medium tinted self-tanning lotion created for believable colour, skin-first hydration and an effortlessly natural-looking finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis moisturising tinted tanning lotion tints the skin on contact, then gradually develops into a dark, golden, natural-looking dark tan. Rich in organic, natural ingredients, it's tinted for instant colour and easy application dries quickly enough to tan and go, and fades evenly as the days go on. This vegan formula is suitable for use on both face and body and works for all skin tones.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you'll love it: the colour guide tints the skin immediately so application is foolproof, it feels easy and soft on skin just like a moisturiser and the organic DHA develops a golden dark tan that fades naturally.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cb\u003eFAQs\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat is THE LOTION: MEDIUM and what does it do?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe colour guide tints the skin immediately for foolproof application, while organic DHA develops a golden medium tan that fades naturally.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow do I use THE LOTION: MEDIUM?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eApply to clean, exfoliated skin. Lightly moisturise dry areas such as elbows, knees, ankles and hands first. Squeeze product onto the tanning mitt and apply, blending in long circular movements.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWho is THE LOTION: MEDIUM best for?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who prioritises moisturising while they tan. Anyone who wants to see their tan going on as they apply it. Anyone who wants a full tan result in one application.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow long does it take to develop?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eLeave for 6-8 hours before showering, or longer for a deeper result, then rinse and pat dry.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eShould I exfoliate before applying?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eYes. Apply to clean, exfoliated skin for the most even result, using only a small amount on drier areas like hands, feet, knees and elbows.\u003c\/p\u003e","brand":"Simple Purpose","offers":[{"title":"200ml","offer_id":54613021491535,"sku":"FTLOT3200","price":18.0,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":55652471177551,"sku":"FTLOTM3050","price":9.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0004_The_Tinted_Lotion_Medium_55daeb2b-5417-4f91-9e60-b13390e2af02.jpg?v=1793814765"},{"product_id":"gradual-build-tanning-lotion","title":"THE GRADUAL TANNING LOTION","description":"\u003cp class=\"p1\"\u003eThe Gradual Tanning Lotion, Vita Liberata's hydrating gradual tanning lotion created for believable colour, skin-first hydration and an effortlessly natural-looking finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOur hero for a reason. The Gradual Lotion is the perfect buildable formula to maintain a natural-looking glow all year round, this untinted and ultra-hydrating lotion applies like a body moisturiser and develops a natural-looking tan over 8 hours. It's formulated with organic raspberry leaf for hydration, hyaluronic acid to plump, liquorice extract to brighten and marula seed oil to soften. Because it's untinted, there's no risk of transfer onto clothes or sheets while it develops and its foolproof finish means even beginner tanners can achieve perfect results.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you'll love it: buildable, low-fuss, and gentle enough to use daily to maintain a healthy, natural-looking glow all year round.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cb\u003eFAQs\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat is THE GRADUAL TANNING LOTION and what does it do?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor a subtle sun-kissed glow that develops gradually over 8 hours, leaving the skin feeling hydrated and glowing. Can be used daily to maintain a healthy, natural-looking glow.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow do I use THE GRADUAL TANNING LOTION?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePrior to tanning, ensure skin is clean and exfoliated, and do not apply any moisturiser. Using the tanning mitt, massage into the skin in long circular movements, using sparingly on hands, feet, knees and elbows.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWho is THE GRADUAL TANNING LOTION best for?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who wants to build their tan over several applications. Anyone who wants to moisturise their skin while they tan. Anyone who wants to stay in control of the depth of their result.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow long does it take to develop?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe colour develops gradually over approximately 8 hours and can be reapplied as directed to build and maintain your preferred glow.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eShould I exfoliate before applying THE GRADUAL TANNING LOTION?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eYes. Apply to clean, exfoliated skin for the most even result, and use only a small amount on drier areas such as hands, feet, knees and elbows.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"200ml","offer_id":54613119729999,"sku":"FGUL0200","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":55656389869903,"sku":"FGULM050","price":8.0,"currency_code":"GBP","in_stock":false},{"title":"100ml","offer_id":54637462126927,"sku":"FGUL0100","price":12.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0002_The_Gradual_Build_200ml.jpg?v=1785166044"},{"product_id":"the-ha-deep-moisture-face-tan-with-niacinamide","title":"THE HA + FACE TAN WITH NIACINAMIDE","description":"\u003cp class=\"p1\"\u003eThe HA+ Face Tan With Niacinamide, Vita Liberata's hydrating gradual face tan created for believable colour, skin-first hydration and an effortlessly natural-looking finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWith niacinamide for the ultimate lasting glow, this is a luxurious skin-first formula created for anyone who wants to take control of their glow all year round, while nourishing and enhancing their complexion. This face tan moisturiser combines hydrating hyaluronic acid and calming, pore-reducing niacinamide with skin-loving extracts including grape, papaya, gingko, aloe, liquorice and marula oil. Infused with 100% natural DHA, the tan develops on the face over 8 hours, does not feel heavy or oily on skin, fades evenly, and can be used daily to build a natural-looking glow all year round.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you'll love it: pomegranate extract brings antioxidant support too, so the tan you build is doing as much for your complexion as it is for your colour.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cb\u003eFAQs\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat is THE HA + FACE TAN WITH NIACINAMIDE and what does it do?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNiacinamide and hyaluronic acid hydrate and moisturise the skin while a 100% natural DHA develops the tan on the face over 8 hours, fading evenly with daily use.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow do I use THE HA + FACE TAN WITH NIACINAMIDE?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the deepest result or on very pale skin, apply directly to clean, gently exfoliated skin. For a lighter, more buildable result, use over your regular moisturiser. Smooth on with fingertips or an application brush, blending at the hairline.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWho is THE HA + FACE TAN WITH NIACINAMIDE best for?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who wants a seamless face tan. Anyone who wants to maintain their tan daily. Anyone who wants a hydrated, nourished facial tan with genuine skincare benefits.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eCan I build the colour gradually?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eYes. Use a lighter application for a subtle glow and repeat as directed to build the colour until it reaches your preferred depth.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eDoes it contain SPF?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNo — this product does not contain sunscreen and does not protect against sunburn, so wear a separate SPF during the day.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"50ml","offer_id":54620580381007,"sku":"FFTHAN050","price":24.0,"currency_code":"GBP","in_stock":true},{"title":"20ml","offer_id":55652458856783,"sku":"FFTHANM020","price":12.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0003_THE_HA_DEEP_MOISTURE_FACE_TAN.jpg?v=1785165967"},{"product_id":"ultra-dark-tinted-tanning-mousse","title":"THE MOUSSE ULTRA DARK","description":"\u003cp class=\"p2\"\u003eThe Mousse Ultra Dark, Vita Liberata's ultra dark self-tanning mousse created for believable colour, skin-first hydration and an effortlessly natural-looking finish.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eA light as air tan mousse with a moisture-locking system that maintains hydration for up to 72 hours. The organic DHA+ formulation gives a deeper, more luxurious and longer-lasting result that fades perfectly, just like your natural tan. The tinted guide colour is olive-based and intended to suit all skin tones -\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eas an active formula, the guide tone is sensitive to oxidation and may look more or less olive before it develops, which is completely normal. Once applied, the tint warms and develops over 8 hours before rinsing to reveal your unaffected, fully developed colour. Our flash-dry technology means no discomfort and less waiting time before you go.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eWhy you'll love it: pentavitin, hyaluronic acid and a blend of cucumber, elderberry, green tea and vitamin C keep the skin hydrated and soothed throughout.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p1\"\u003e\u003cb\u003eFAQs\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat is THE MOUSSE ULTRA DARK and what does it do?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eTints the skin immediately into a our richest, most luxurious tan that fades evenly and is rich in organic, natural ingredients.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eHow do I use THE MOUSSE ULTRA DARK?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003ePrior to tanning, ensure skin is clean and exfoliated, and do not apply any moisturiser. Using a tanning mitt, massage the mousse into the skin in long circular movements. Use sparingly on hands, feet, knees and elbows.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWho is THE MOUSSE ULTRA DARK best for?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eAnyone who wants a our richest, most luxurious tan. Anyone who wants an immediate guide colour on the skin. Anyone who wants a hydrating, moisturised tan.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhy does the guide colour look olive before it develops?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe tinted guide colour is olive-based and intended to suit all skin tones. As an active formula, it's sensitive to oxidation and may look more or less olive — this isn't a cause for concern and won't affect your final result.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eHow long does it take to develop?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eAllow approximately 8 hours for the colour to develop, following the rinse instructions on the product page.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"200ml","offer_id":54620627370319,"sku":"FTM5200","price":29.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/UltraDark.jpg?v=1785165899"},{"product_id":"glaze","title":"THE GLAZE","description":"\u003cp class=\"p1\"\u003eThe Glaze, Vita Liberata’s peptide-powered gradual self-tan body treatment created for believable colour, skin-first hydration and an effortlessly natural-looking finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eGreat tan starts with great skin — and we know how to get there. It’s called The Glaze. Our most innovative product has finally landed, and after years in development we’re proud to have cracked the code for a tan that not only gives you an unbeatable glow, but also supports your skin on a cellular level. We call it the NAD+ of tanning, because it’s packed with Tripeptide-1 and Tetrapeptide-7 — a pair of supercharged bio-active peptides that stimulate maximum collagen and elastin production, forming the core of our true-tone technology. Infused with a range of botanicals, this unique cream-to-serum formula spreads like silk on the skin and absorbs instantly, leaving skin glowing with luminous hydration that transforms into a true-toned, natural tan.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you’ll love it: it’s a skin treatment first and a tan second — the same peptides driving your glow are also working to support collagen and elastin underneath it.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cb\u003eFAQs\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat is THE GLAZE and what does it do?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Glaze stimulates elastin and collagen production while tanning your skin, giving you a believable, hydrated, light-to-medium glow that builds up over days.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow do I use THE GLAZE?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eUsing your hands, mitt, or a body brush, work away from the ankle and wrist in long, circular movements. Apply very sparingly on the backs of hands and tops of feet, blending at the edges. Wipe knuckles, knees, heels, edges of hands, feet and between fingers with a slightly damp cloth to prevent over-tanning in these drier areas.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWho is THE GLAZE best for?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone new to tanning. Anyone with sensitive skin. Anyone who pays attention to skin ingredients. Anyone who wants a believable, natural glow.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow long does THE GLAZE take to develop?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAllow the formula to develop for the time stated in the application directions before rinsing or layering further product.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eShould I exfoliate before applying THE GLAZE?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eYes. Apply to clean, exfoliated skin for the most even result, and wipe away any excess from drier areas as directed on the product page.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"150ml","offer_id":57004644139343,"sku":"FGBS150","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Glow_Shot_07_7048_19b6696a-f411-4d9c-a6f9-6a9bb62dbbf1.jpg?v=1793814227"},{"product_id":"the-express-spritz-tinted-lasting-tan","title":"EXPRESS SPRITZ TINTED LASTING TAN","description":"\u003cp class=\"p1\"\u003eExpress Spritz Tinted Lasting Tan, Vita Liberata’s fast-rinse tinted self-tan spritz created for believable colour, skin-first hydration and an effortlessly natural-looking finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eLast-minute plans but no time to tan? Express Spritz is your new spritz saviour — the best quick-bronzing tonic there is, giving your skin full hydration alongside a full, deep tan — all in a flash. Designed to spritz directly onto your mitt, this water-based golden formula glides onto skin, dries in a flash, and can be rinsed off in as little as one hour. Simply rinse after 1 hour for a light-medium bronze result, 2 hours for a medium-dark result, or 3 hours for your deepest result.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you’ll love it: once rinsed, you’ll have a subtle glow while your tan continues developing into the desired result over the next 4–8 hours — no smell, no tackiness, just a quick and easy glow.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cb\u003eFAQs\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat is EXPRESS SPRITZ TINTED LASTING TAN and what does it do?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eExpress Spritz has a beautiful bronze instant guide colour so you can see exactly where you’ve applied for foolproof application. Once rinsed, you’ll have a very subtle glow, and you’re free to go about your day while your tan develops over the next 4–8 hours.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow do I use EXPRESS SPRITZ TINTED LASTING TAN?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eShake before use. As with all express tans, preparation is key for an even fade, so exfoliate, apply to clean skin, and don’t apply moisturiser first. Spritz onto a tanning mitt and massage into the skin in long, circular movements.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWho is EXPRESS SPRITZ TINTED LASTING TAN best for?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who wants a quick, developing tan. Anyone who wants a tinted colour. Anyone who wants a liquid-based formula.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow long does EXPRESS SPRITZ TINTED LASTING TAN take to develop?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eRinse after 1 hour for a light-to-medium result, 2 hours for medium-to-dark, or 3 hours for the deepest result. The tan continues developing after rinsing.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow do I keep the results of Express Spritz looking their best for as long as possible?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eKeep moisturising every day, and exfoliate with a cloth or mitt any areas that hold more sweat or residue — e.g. the chest and underarms — or areas that crease, e.g. wrists, elbows and ankles.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"200ml","offer_id":57005488374095,"sku":"FES200","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/32_5e3ffbf0-c8e7-4815-b24e-dd36bd4e4b10.jpg?v=1785165479"},{"product_id":"the-gradual-tanning-lotion-jumbo","title":"GRADUAL TANNING LOTION: JUMBO","description":"\u003cp class=\"p1\"\u003eThe Gradual Tanning Lotion, Vita Liberata's hydrating gradual tanning lotion created for believable colour, skin-first hydration and an effortlessly natural-looking finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOur hero for a reason. The Gradual Lotion is the perfect buildable formula to maintain a natural-looking glow all year round, this untinted and ultra-hydrating lotion applies like a body moisturiser and develops a natural-looking tan over 8 hours. It's formulated with organic raspberry leaf for hydration, hyaluronic acid to plump, liquorice extract to brighten and marula seed oil to soften. Because it's untinted, there's no risk of transfer onto clothes or sheets while it develops and its foolproof finish means even beginner tanners can achieve perfect results.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you'll love it: buildable, low-fuss, and gentle enough to use daily to maintain a healthy, natural-looking glow all year round.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eWhat is THE GRADUAL TANNING LOTION and what does it do?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor a subtle sun-kissed glow that develops gradually over 8 hours, leaving the skin feeling hydrated and glowing. Can be used daily to maintain a healthy, natural-looking glow.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHow do I use THE GRADUAL TANNING LOTION?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePrior to tanning, ensure skin is clean and exfoliated, and do not apply any moisturiser. Using the tanning mitt, massage into the skin in long circular movements, using sparingly on hands, feet, knees and elbows.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eWho is THE GRADUAL TANNING LOTION best for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who wants to build their tan over several applications. Anyone who wants to moisturise their skin while they tan. Anyone who wants to stay in control of the depth of their result.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHow long does it take to develop?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe colour develops gradually over approximately 8 hours and can be reapplied as directed to build and maintain your preferred glow.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eShould I exfoliate before applying THE GRADUAL TANNING LOTION?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eYes. Apply to clean, exfoliated skin for the most even result, and use only a small amount on drier areas such as hands, feet, knees and elbows.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"400ml","offer_id":58092812566863,"sku":"FGUL0400","price":22.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Gradual_tan.jpg?v=1785162175"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/collections\/AREAS_Body_e3027f61-1e04-4722-8df9-b3144444d24b.jpg?v=1785165280","url":"https:\/\/www.vitaliberata.com\/en-au\/collections\/developing-tans.oembed","provider":"Vita Liberata","version":"1.0","type":"link"}