{"title":"Gradual Tan","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eGradual Tanning lotions have revolutionised the way we achieve a sun-kissed glow without exposing our skin to harmful UV rays. One standout brand in this category is Vita Liberata, known for its innovative formulations that deliver natural-looking tans while prioritizing skin health.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"gradual-build-tanning-lotion","title":"THE GRADUAL TANNING LOTION","description":"\u003cp class=\"p1\"\u003eThe Gradual Tanning Lotion, Vita Liberata's hydrating gradual tanning lotion created for believable colour, skin-first hydration and an effortlessly natural-looking finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOur hero for a reason. The Gradual Lotion is the perfect buildable formula to maintain a natural-looking glow all year round, this untinted and ultra-hydrating lotion applies like a body moisturiser and develops a natural-looking tan over 8 hours. It's formulated with organic raspberry leaf for hydration, hyaluronic acid to plump, liquorice extract to brighten and marula seed oil to soften. Because it's untinted, there's no risk of transfer onto clothes or sheets while it develops and its foolproof finish means even beginner tanners can achieve perfect results.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you'll love it: buildable, low-fuss, and gentle enough to use daily to maintain a healthy, natural-looking glow all year round.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cb\u003eFAQs\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat is THE GRADUAL TANNING LOTION and what does it do?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor a subtle sun-kissed glow that develops gradually over 8 hours, leaving the skin feeling hydrated and glowing. Can be used daily to maintain a healthy, natural-looking glow.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow do I use THE GRADUAL TANNING LOTION?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePrior to tanning, ensure skin is clean and exfoliated, and do not apply any moisturiser. Using the tanning mitt, massage into the skin in long circular movements, using sparingly on hands, feet, knees and elbows.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWho is THE GRADUAL TANNING LOTION best for?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who wants to build their tan over several applications. Anyone who wants to moisturise their skin while they tan. Anyone who wants to stay in control of the depth of their result.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow long does it take to develop?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe colour develops gradually over approximately 8 hours and can be reapplied as directed to build and maintain your preferred glow.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eShould I exfoliate before applying THE GRADUAL TANNING LOTION?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eYes. Apply to clean, exfoliated skin for the most even result, and use only a small amount on drier areas such as hands, feet, knees and elbows.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"200ml","offer_id":54613119729999,"sku":"FGUL0200","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":55656389869903,"sku":"FGULM050","price":8.0,"currency_code":"GBP","in_stock":false},{"title":"100ml","offer_id":54637462126927,"sku":"FGUL0100","price":12.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0002_The_Gradual_Build_200ml.jpg?v=1785166044"},{"product_id":"anti-age-face-tanning-serum","title":"THE ANTI AGE FACE SERUM","description":"\u003cp class=\"p1\"\u003eThe Anti Age Face Serum, Vita Liberata's customisable anti-ageing face tanning serum created for believable colour, skin-first hydration and an effortlessly natural-looking finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis dual-action face serum works with your existing skincare routine: a deeply hydrating formula that helps fight the signs of ageing while gradually building a subtle tan with every application. Formulated with 100% natural DHA, organic glycerin, organic aloe vera and bakuchiol, it nourishes and hydrates while it tans. Choose your result by mixing drops into your moisturiser for a sun-kissed glow, or apply directly for a more bronzed finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you'll love it: bakuchiol works on fine lines and texture while the DHA quietly builds your colour, so one product is doing two jobs.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAdd 1–8 drops to your moisturiser for a bespoke, natural-looking glow — 1–4 drops for a sun-kissed look, 5–8 drops for a deeper bronze.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cb\u003eFAQs\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat is THE ANTI AGE FACE SERUM and what does it do?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eA dual-action face serum that tans while nourishing and hydrating the skin, with bakuchiol to help fight the visible signs of ageing.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow do I use THE ANTI AGE FACE SERUM?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAdd 1–8 drops to your moisturiser for a bespoke, natural-looking glow, and mix evenly before applying to the face, neck and décolleté. Use 1–4 drops for a sun-kissed look, or 5–8 for a deeper bronze.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWho is THE ANTI AGE FACE SERUM best for?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who wants to build their tan gradually. Anyone who wants to hydrate their skin while they tan. Anyone who wants anti-ageing benefits alongside their glow.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eCan I build the colour gradually?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eYes. Start with fewer drops for a subtle glow and increase as directed to reach your preferred depth.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhere does it fit in my skincare routine?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eMix it into your regular moisturiser as the last step of your routine, and wash your hands thoroughly after application.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"15ml","offer_id":54613140242767,"sku":"FFS015","price":32.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0009_TANNING_ANTIAGE_SERUM.jpg?v=1785167543"},{"product_id":"the-ha-deep-moisture-face-tan-with-niacinamide","title":"THE HA + FACE TAN WITH NIACINAMIDE","description":"\u003cp class=\"p1\"\u003eThe HA+ Face Tan With Niacinamide, Vita Liberata's hydrating gradual face tan created for believable colour, skin-first hydration and an effortlessly natural-looking finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWith niacinamide for the ultimate lasting glow, this is a luxurious skin-first formula created for anyone who wants to take control of their glow all year round, while nourishing and enhancing their complexion. This face tan moisturiser combines hydrating hyaluronic acid and calming, pore-reducing niacinamide with skin-loving extracts including grape, papaya, gingko, aloe, liquorice and marula oil. Infused with 100% natural DHA, the tan develops on the face over 8 hours, does not feel heavy or oily on skin, fades evenly, and can be used daily to build a natural-looking glow all year round.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you'll love it: pomegranate extract brings antioxidant support too, so the tan you build is doing as much for your complexion as it is for your colour.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cb\u003eFAQs\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat is THE HA + FACE TAN WITH NIACINAMIDE and what does it do?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNiacinamide and hyaluronic acid hydrate and moisturise the skin while a 100% natural DHA develops the tan on the face over 8 hours, fading evenly with daily use.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow do I use THE HA + FACE TAN WITH NIACINAMIDE?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the deepest result or on very pale skin, apply directly to clean, gently exfoliated skin. For a lighter, more buildable result, use over your regular moisturiser. Smooth on with fingertips or an application brush, blending at the hairline.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWho is THE HA + FACE TAN WITH NIACINAMIDE best for?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who wants a seamless face tan. Anyone who wants to maintain their tan daily. Anyone who wants a hydrated, nourished facial tan with genuine skincare benefits.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eCan I build the colour gradually?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eYes. Use a lighter application for a subtle glow and repeat as directed to build the colour until it reaches your preferred depth.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eDoes it contain SPF?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNo — this product does not contain sunscreen and does not protect against sunburn, so wear a separate SPF during the day.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"50ml","offer_id":54620580381007,"sku":"FFTHAN050","price":24.0,"currency_code":"GBP","in_stock":true},{"title":"20ml","offer_id":55652458856783,"sku":"FFTHANM020","price":12.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0003_THE_HA_DEEP_MOISTURE_FACE_TAN.jpg?v=1785165967"},{"product_id":"glaze","title":"THE GLAZE","description":"\u003cp class=\"p1\"\u003eThe Glaze, Vita Liberata’s peptide-powered gradual self-tan body treatment created for believable colour, skin-first hydration and an effortlessly natural-looking finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eGreat tan starts with great skin — and we know how to get there. It’s called The Glaze. Our most innovative product has finally landed, and after years in development we’re proud to have cracked the code for a tan that not only gives you an unbeatable glow, but also supports your skin on a cellular level. We call it the NAD+ of tanning, because it’s packed with Tripeptide-1 and Tetrapeptide-7 — a pair of supercharged bio-active peptides that stimulate maximum collagen and elastin production, forming the core of our true-tone technology. Infused with a range of botanicals, this unique cream-to-serum formula spreads like silk on the skin and absorbs instantly, leaving skin glowing with luminous hydration that transforms into a true-toned, natural tan.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you’ll love it: it’s a skin treatment first and a tan second — the same peptides driving your glow are also working to support collagen and elastin underneath it.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cb\u003eFAQs\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat is THE GLAZE and what does it do?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Glaze stimulates elastin and collagen production while tanning your skin, giving you a believable, hydrated, light-to-medium glow that builds up over days.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow do I use THE GLAZE?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eUsing your hands, mitt, or a body brush, work away from the ankle and wrist in long, circular movements. Apply very sparingly on the backs of hands and tops of feet, blending at the edges. Wipe knuckles, knees, heels, edges of hands, feet and between fingers with a slightly damp cloth to prevent over-tanning in these drier areas.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWho is THE GLAZE best for?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone new to tanning. Anyone with sensitive skin. Anyone who pays attention to skin ingredients. Anyone who wants a believable, natural glow.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow long does THE GLAZE take to develop?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAllow the formula to develop for the time stated in the application directions before rinsing or layering further product.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eShould I exfoliate before applying THE GLAZE?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eYes. Apply to clean, exfoliated skin for the most even result, and wipe away any excess from drier areas as directed on the product page.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"150ml","offer_id":57004644139343,"sku":"FGBS150","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Glow_Shot_07_7048_19b6696a-f411-4d9c-a6f9-6a9bb62dbbf1.jpg?v=1793814227"},{"product_id":"the-gradual-tanning-lotion-jumbo","title":"GRADUAL TANNING LOTION: JUMBO","description":"\u003cp class=\"p1\"\u003eThe Gradual Tanning Lotion, Vita Liberata's hydrating gradual tanning lotion created for believable colour, skin-first hydration and an effortlessly natural-looking finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOur hero for a reason. The Gradual Lotion is the perfect buildable formula to maintain a natural-looking glow all year round, this untinted and ultra-hydrating lotion applies like a body moisturiser and develops a natural-looking tan over 8 hours. It's formulated with organic raspberry leaf for hydration, hyaluronic acid to plump, liquorice extract to brighten and marula seed oil to soften. Because it's untinted, there's no risk of transfer onto clothes or sheets while it develops and its foolproof finish means even beginner tanners can achieve perfect results.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you'll love it: buildable, low-fuss, and gentle enough to use daily to maintain a healthy, natural-looking glow all year round.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eWhat is THE GRADUAL TANNING LOTION and what does it do?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor a subtle sun-kissed glow that develops gradually over 8 hours, leaving the skin feeling hydrated and glowing. Can be used daily to maintain a healthy, natural-looking glow.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHow do I use THE GRADUAL TANNING LOTION?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePrior to tanning, ensure skin is clean and exfoliated, and do not apply any moisturiser. Using the tanning mitt, massage into the skin in long circular movements, using sparingly on hands, feet, knees and elbows.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eWho is THE GRADUAL TANNING LOTION best for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who wants to build their tan over several applications. Anyone who wants to moisturise their skin while they tan. Anyone who wants to stay in control of the depth of their result.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHow long does it take to develop?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe colour develops gradually over approximately 8 hours and can be reapplied as directed to build and maintain your preferred glow.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eShould I exfoliate before applying THE GRADUAL TANNING LOTION?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eYes. Apply to clean, exfoliated skin for the most even result, and use only a small amount on drier areas such as hands, feet, knees and elbows.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"400ml","offer_id":58092812566863,"sku":"FGUL0400","price":22.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Gradual_tan.jpg?v=1785162175"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/collections\/CATEGORY_0007_LOTIONS_574fa758-c2ac-43ea-b8b4-4cc0c1b75d4a.jpg?v=1785165227","url":"https:\/\/www.vitaliberata.com\/en-au\/collections\/gradual-tan.oembed","provider":"Vita Liberata","version":"1.0","type":"link"}