{"title":"Natural Tanners","description":"\u003cp\u003eGives skin a healthy bronze Natural Tan + Organic Ingredients for a more natural approach to tanning. It leaves your skin looking radiant, smooth, and naturally sun-kissed.\u003c\/p\u003e","products":[{"product_id":"gold-embossed-tanning-mitt","title":"GOLD EMBOSSED TANNING MITT","description":"\u003cp class=\"p1\"\u003eMake every glow look more seamless with Gold Embossed Tanning Mitt, a professional tanning application tool created to support smooth, confident application and beautifully finished skin.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAchieve a flawless, sun-kissed glow with this luxury tanning mitt, specifically designed to provide a smooth, streak-free application of your favourite self-tanning products. Crafted for precision, this mitt ensures an even and natural tan, whether you’re applying it to your face or body. Its soft texture feels gentle on the skin, making it perfect for both beginners and seasoned tanners. The mitt is reusable, offering long-lasting use, and can be easily washed for multiple tanning sessions. This high-quality accessory is a must-have for anyone looking to maintain a professional-level tan at home, without the hassle of streaks or patches.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you’ll love it: it helps product glide on for a smooth, streak-free application, protects your palms, and works equally well on body and face.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cb\u003eFAQs\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat is GOLD EMBOSSED TANNING MITT and what does it do?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eHelps product glide on for a smooth, streak-free tan application. Protects your palms. Works equally well on body and face.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow do I use GOLD EMBOSSED TANNING MITT?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDispense product onto the mitt and apply to clean skin in gentle, circular motions for a streak-free, flawless finish. Using the product-free side, blend and buff hands, feet, knees and elbows.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWho is GOLD EMBOSSED TANNING MITT best for?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who wants an easy, effortless application. Anyone who wants a smooth, streak-free finish. Expert tanners and beginners alike.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eCan beginners use GOLD EMBOSSED TANNING MITT?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eYes. It’s designed to make tanning preparation, application or finishing easier for both beginners and experienced tanners.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow do I care for GOLD EMBOSSED TANNING MITT?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eHand-wash in lukewarm water and leave to dry naturally between uses. It’s fully reusable, so with proper care it will last many tanning sessions.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"Default Title","offer_id":49661676618063,"sku":"FGMITT","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/VitaLiberata_TanningMitt5.jpg?v=1785168019"},{"product_id":"original-body-blur-light","title":"ORIGINAL BODY BLUR LIGHT","description":"\u003cp class=\"p2\"\u003eThere’s a reason Body Blur remains the backstage essential trusted by professional makeup artists worldwide. Vita Liberata Body Blur Light is the original, iconic body makeup and skin finisher, delivering an instantly perfected, luminous veil across the skin. Body Blur glides effortlessly onto skin, giving the appearance of flawless legs, arms and décolletage. Designed to blur imperfections while enhancing the skin’s natural tone and texture, Body Blur combines sophisticated light-reflecting pigments with skincare-inspired hydration for a smooth, seamless finish that looks like perfected skin rather than makeup.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eFrom subtle sun-kissed warmth to elevated red-carpet glamour, the result is polished, glowing skin with a soft-focus effect. The lightweight formula glides onto the skin with ease, leaving behind a hydrated, airbrushed finish that feels comfortable, looks natural, and washes away with zero-commitment ease.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eWhy you’ll love it: a light-reflecting glow that disguises imperfections, blends easily for a flawless finish, and dries in moments on the skin.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p1\"\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"p2\"\u003e\u003cstrong\u003eWhat is Vita Liberata Body Blur Light and what does it do?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eIt gives the skin a light-reflecting glow, helps cover imperfections, and blends easily for a flawless skin-finishing look.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cstrong\u003eHow do I use Vita Liberata Body Blur Light?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003ePrior to use, ensure skin is clean and do not apply any moisturiser. For the most flawless finish, apply a small amount of Body Blur onto skin and blend with our Pyramid Body Brush, The Body Brush, or our mitt. Blend in long, circular movements.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cstrong\u003eWho is Vita Liberata Body Blur Light best for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eAnyone who wants to celebrate fair skin, prefers light coverage without a bronze effect, or wants discreet coverage of imperfections.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cstrong\u003eDoes Vita Liberata Body Blur Light develop like a self-tan?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eNo. This is an instant skin-finishing product rather than a developing self-tan. It gives immediate colour and can be washed away when you’re ready.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cstrong\u003eWhich areas can I apply Vita Liberata Body Blur Light to?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eAnywhere on the body — legs, arms and décolletage. Use a smaller amount on hands, feet and other drier areas to avoid product settling into creases.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"100ml","offer_id":54612800799055,"sku":"FBB2100","price":33.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0015_Body_Blur_Illuminising_Body_Makeup_Light_27c2160c-48ab-4420-9b07-6040fc491bbc.jpg?v=1790674856"},{"product_id":"dark-tinted-tanning-mousse","title":"THE MOUSSE DARK","description":"\u003cp class=\"p1\"\u003eThe Mousse Dark, Vita Liberata's dark self-tanning mousse created for believable colour, skin-first hydration and an effortlessly natural-looking finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eA light as air tan mousse with a moisture-locking system that maintains hydration for up to 72 hours. The organic DHA+ formulation gives a deeper, more luxurious and longer-lasting result that fades perfectly, just like your natural tan. The tinted guide colour is olive-based and intended to suit all skin tones -\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eas an active formula, the guide tone is sensitive to oxidation and may look more or less olive before it develops, which is completely normal. Once applied, the tint warms and develops over 8 hours before rinsing to reveal your unaffected, fully developed colour. Our flash-dry technology means no discomfort and less waiting time before you go.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you'll love it: pentavitin, hyaluronic acid and a blend of cucumber, elderberry, green tea and vitamin C keep the skin hydrated and soothed throughout.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eWhat is THE MOUSSE DARK and what does it do?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eVita Liberata Dark Mousse is a dark tanning mousse that delivers an instant guide colour and a deep, golden tan that fades evenly. It is made with organic, natural ingredients for a healthy looking finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHow do I use THE MOUSSE DARK?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePrior to tanning, ensure skin is clean and exfoliated, and do not apply any moisturiser. Using a tanning mitt, massage the mousse into the skin in long circular movements. Use sparingly on hands, feet, knees and elbows.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eWho is THE MOUSSE DARK best for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who wants a deep, golden glowy tan. Anyone who wants an immediate guide colour on the skin. Anyone who wants a hydrating, moisturised tan.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eWhy does the guide colour look olive before it develops?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe tinted guide colour is olive-based and intended to suit all skin tones. As an active formula, it's sensitive to oxidation and may look more or less olive — this isn't a cause for concern and won't affect your final result.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHow long does it take to develop?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAllow approximately 8 hours for the colour to develop, following the rinse instructions on the product page.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"200ml","offer_id":54612912406863,"sku":"FTM4200","price":27.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/DarkMousse.jpg?v=1785166886"},{"product_id":"medium-tinted-tanning-mousse","title":"THE MOUSSE MEDIUM","description":"\u003cp class=\"p1\"\u003eThe Mousse Medium, Vita Liberata's medium self-tanning mousse created for believable colour, skin-first hydration and an effortlessly natural-looking finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eA light as air tan mousse with a moisture-locking system that maintains hydration for up to 72 hours. The organic DHA+ formulation gives a deeper, more luxurious and longer-lasting result that fades evenly, just like your natural tan. The tinted guide colour is olive-based and intended to suit all skin tones -\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eas an active formula, the guide tone is sensitive to oxidation and may look more or less olive before it develops, which is completely normal. Once applied, the tint warms and develops over 8 hours before rinsing to reveal your unaffected, fully developed colour. Our flash-dry technology means no discomfort and less waiting time before you go.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you'll love it: pentavitin, hyaluronic acid and a blend of cucumber, elderberry, green tea and vitamin C keep the skin hydrated and soothed throughout.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eWhat is THE MOUSSE MEDIUM and what does it do?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt gives the skin an immediate medium, golden glow with a natural-looking tan that fades evenly and is rich in organic, natural ingredients.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHow do I use THE MOUSSE MEDIUM?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePrior to tanning, ensure skin is clean and exfoliated, and do not apply any moisturiser. Using a tanning mitt, massage the mousse into the skin in long circular movements for an easy-to-apply body application. Use sparingly on hands, feet, knees and elbows.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eWho is THE MOUSSE MEDIUM best for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who wants a medium, golden glowy tan. Anyone who wants an immediate guide colour on the skin. Anyone who wants a hydrating, moisturised tan.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eWhy does the guide colour look olive before it develops?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe tinted guide colour is olive-based and intended to suit all skin tones. As an active formula, it's sensitive to oxidation and may look more or less olive — this isn't a cause for concern and won't affect your final result.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHow long does it take to develop?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAllow approximately 8 hours for the colour to develop, following the rinse instructions on the product page.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHow do I get the most even finish?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eUse a tanning mitt and blend carefully around hands, feet, knees and elbows for a smooth, natural-looking result.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"200ml","offer_id":54612973486415,"sku":"FTM3200","price":27.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Mediummousse.jpg?v=1785162157"},{"product_id":"original-body-blur-medium","title":"ORIGINAL BODY BLUR, MEDIUM","description":"\u003cp class=\"p1\"\u003eThere’s a reason Body Blur remains the backstage essential trusted by professional makeup artists worldwide. The original, iconic body makeup and skin finish delivers instantly perfected coverage across the skin. Body Blur glides effortlessly onto skin, giving the appearance of flawless legs, arms and décolletage. Designed to blur imperfections while enhancing the skin’s natural tone and texture, Body Blur combines sophisticated light-reflecting pigments with skincare-inspired hydration for a smooth, seamless finish that looks like perfected skin rather than makeup.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFrom subtle sun-kissed warmth to elevated red-carpet glamour, the result is polished, glowing skin with a soft-focus effect. The lightweight formula glides onto the skin with ease, leaving behind a hydrated, airbrushed finish that feels comfortable, looks natural, and washes away with zero-commitment ease.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you’ll love it: a light-reflecting glow that disguises imperfections, blends easily for a flawless finish, and dries in moments on the skin.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cb\u003eFAQs\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat is ORIGINAL BODY BLUR, MEDIUM and what does it do?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eGives the skin a medium, bronze reflecting glow. Disguises imperfections. Blends easily for a flawless finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow do I use ORIGINAL BODY BLUR, MEDIUM?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePrior to use, ensure skin is clean and do not apply any moisturiser. For the most flawless finish, apply a small amount of Body Blur onto skin and blend with our Pyramid Body Brush, The Body Brush, or our mitt. Blend in long, circular movements.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWho is ORIGINAL BODY BLUR, MEDIUM best for?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who wants to build on a natural base tan. Anyone wanting a bronzed finish without a developing tan. Anyone wanting buildable coverage of imperfections.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eDoes ORIGINAL BODY BLUR, MEDIUM develop like a self-tan?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNo. This is an instant skin-finishing product rather than a developing self-tan. It gives immediate colour and can be washed away when you’re ready.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhich areas can I apply ORIGINAL BODY BLUR, MEDIUM to?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnywhere on the body — legs, arms and décolletage. Use a smaller amount on hands, feet and other drier areas to avoid product settling into creases.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"100ml","offer_id":54612986265935,"sku":"FBB3100","price":33.0,"currency_code":"GBP","in_stock":true},{"title":"30ml","offer_id":55652486709583,"sku":"FBBM330","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0016_Body_Blur_Illuminising_Body_Makeup_Medium_4b52dc46-1158-44ce-ae6a-ae506448a63b.jpg?v=1790674855"},{"product_id":"dark-tinted-tanning-lotion","title":"THE LOTION: DARK","description":"\u003cp class=\"p2\"\u003eThe Lotion: Dark, Vita Liberata's dark tinted self-tanning lotion created for believable colour, skin-first hydration and an effortlessly natural-looking finish.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThis moisturising tinted tanning lotion tints the skin on contact, then gradually develops into a dark, golden, natural-looking dark tan. Rich in organic, natural ingredients, it's tinted for instant colour and easy application dries quickly enough to tan and go, and fades evenly as the days go on. This vegan formula is suitable for use on both face and body and works for all skin tones.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eWhy you'll love it: the colour guide tints the skin immediately so application is foolproof, it feels easy and soft on skin just like a moisturiser and the organic DHA develops a golden dark tan that fades naturally.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p1\"\u003e\u003cb\u003eFAQs\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat is THE LOTION: DARK and what does it do?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe colour guide tints the skin immediately for foolproof application, while organic DHA develops a golden dark tan that fades naturally.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eHow do I use THE LOTION: DARK?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eApply to clean, exfoliated skin. Lightly moisturise dry areas such as elbows, knees, ankles and hands first. Squeeze product onto the tanning mitt and apply, blending in long circular movements.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWho is THE LOTION: DARK best for?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eAnyone who prioritises moisturising while they tan. Anyone who wants to see their tan going on as they apply it. Anyone who wants a full tan results in one application.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eHow long does it take to develop?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eLeave for 6-8 hours before showering, or longer for a deeper result, then rinse and pat dry.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eShould I exfoliate before applying?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eYes. Apply to clean, exfoliated skin for the most even result, using only a small amount on drier areas like hands, feet, knees and elbows.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"200ml","offer_id":54613002355023,"sku":"FTLOT4200","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0005_The_Tinted_Lotion_Dark_0f3182c3-f833-408a-a2d0-c6a71483145f.jpg?v=1785165907"},{"product_id":"original-body-blur-dark","title":"ORIGINAL BODY BLUR, DARK","description":"\u003cp class=\"p1\"\u003eThere’s a reason Body Blur remains the backstage essential trusted by professional makeup artists worldwide. The original, iconic body makeup and skin finish delivers instantly perfected coverage across the skin. Body Blur glides effortlessly onto skin, giving the appearance of flawless legs, arms and décolletage. Designed to blur imperfections while enhancing the skin’s natural tone and texture, Body Blur combines sophisticated light-reflecting pigments with skincare-inspired hydration for a smooth, seamless finish that looks like perfected skin rather than makeup.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFrom subtle sun-kissed warmth to elevated red-carpet glamour, the result is polished, glowing skin with a soft-focus effect. The lightweight formula glides onto the skin with ease, leaving behind a hydrated, airbrushed finish that feels comfortable, looks natural, and washes away with zero-commitment ease.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you’ll love it: a light-reflecting glow that disguises imperfections, blends easily for a flawless finish, and dries in moments on the skin.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cb\u003eFAQs\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat is BODY BLUR, DARK and what does it do?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eGives the skin a dark, bronze reflecting glow. Disguises imperfections. Blends easily for a flawless finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow do I use BODY BLUR, DARK?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePrior to use, ensure skin is clean and do not apply any moisturiser. For the most flawless finish, apply a small amount of Body Blur onto skin and blend with our Pyramid Body Brush, The Body Brush, or our mitt. Blend in long, circular movements.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWho is BODY BLUR, DARK best for?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who wants to deepen their skin tone. Anyone wanting a bronzed skin finish without a developing tan. Anyone wanting buildable coverage of imperfections.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eDoes BODY BLUR, DARK develop like a self-tan?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNo. This is an instant skin-finishing product rather than a developing self-tan. It gives immediate colour and can be washed away when you’re ready.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhich areas can I apply BODY BLUR, DARK to?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnywhere on the body — legs, arms and décolletage. Use a smaller amount on hands, feet and other drier areas to avoid product settling into creases.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"100ml","offer_id":54613018935631,"sku":"FBB4100","price":33.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0014_Body_Blur_Illuminising_Body_Makeup_Dark_6d8baa1e-3934-4cc6-8543-15b4221f0bbf.jpg?v=1790674852"},{"product_id":"medium-tinted-tanning-lotion","title":"THE LOTION: MEDIUM","description":"\u003cp class=\"p1\"\u003eThe Lotion: Medium, Vita Liberata's medium tinted self-tanning lotion created for believable colour, skin-first hydration and an effortlessly natural-looking finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis moisturising tinted tanning lotion tints the skin on contact, then gradually develops into a dark, golden, natural-looking dark tan. Rich in organic, natural ingredients, it's tinted for instant colour and easy application dries quickly enough to tan and go, and fades evenly as the days go on. This vegan formula is suitable for use on both face and body and works for all skin tones.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you'll love it: the colour guide tints the skin immediately so application is foolproof, it feels easy and soft on skin just like a moisturiser and the organic DHA develops a golden dark tan that fades naturally.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cb\u003eFAQs\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat is THE LOTION: MEDIUM and what does it do?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe colour guide tints the skin immediately for foolproof application, while organic DHA develops a golden medium tan that fades naturally.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow do I use THE LOTION: MEDIUM?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eApply to clean, exfoliated skin. Lightly moisturise dry areas such as elbows, knees, ankles and hands first. Squeeze product onto the tanning mitt and apply, blending in long circular movements.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWho is THE LOTION: MEDIUM best for?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who prioritises moisturising while they tan. Anyone who wants to see their tan going on as they apply it. Anyone who wants a full tan result in one application.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow long does it take to develop?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eLeave for 6-8 hours before showering, or longer for a deeper result, then rinse and pat dry.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eShould I exfoliate before applying?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eYes. Apply to clean, exfoliated skin for the most even result, using only a small amount on drier areas like hands, feet, knees and elbows.\u003c\/p\u003e","brand":"Simple Purpose","offers":[{"title":"200ml","offer_id":54613021491535,"sku":"FTLOT3200","price":18.0,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":55652471177551,"sku":"FTLOTM3050","price":9.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0004_The_Tinted_Lotion_Medium_55daeb2b-5417-4f91-9e60-b13390e2af02.jpg?v=1793814765"},{"product_id":"beauty-blur-luminous-bb-cc-cream-light","title":"ORIGINAL BEAUTY BLUR, LIGHT","description":"\u003cp class=\"p1\"\u003eOriginal Beauty Blur, Light, Vita Liberata's light tinted face primer and BB cream created for believable colour, skin-first hydration and an effortlessly natural-looking finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe award-winning tinted face primer and moisturising BB cream for a flawless, radiant complexion. Light-reflecting pigments create a soft, luminous glow without shine, evening out skin tone with buildable, light-to-medium coverage that blurs imperfections rather than hiding them under heaviness. Hyaluronic acid plumps and smooths from within, organic glycerin restores and replenishes for a velvety-soft feel, and vitamin E adds nourishing antioxidant support.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you'll love it: it works equally well worn alone for a sheer glow or underneath foundation as a smoothing, hydrating primer base.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cb\u003eFAQs\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat is ORIGINAL BEAUTY BLUR, LIGHT and what does it do?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eProvides glow without sparkle or glitter, gives a flawless blurring finish to the skin, and gives a BB effect with light, buildable coverage.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow do I use ORIGINAL BEAUTY BLUR, LIGHT?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eApply on its own, use as a primer, or mix with foundation. Using a foundation brush, beauty blender or your fingertips, apply small dots across the face, neck and décolleté and blend in circular movements.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWho is ORIGINAL BEAUTY BLUR, LIGHT best for?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who wants to match fair to light skin tones. Anyone wanting a glowy primer. Anyone wanting a blurring effect without heavy coverage.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eDoes ORIGINAL BEAUTY BLUR, LIGHT develop like a self-tan?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNo. This is an instant skin-finishing product rather than a developing self-tan. It gives immediate colour and can be washed away when you’re ready.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eCan I wear ORIGINAL BEAUTY BLUR, LIGHT under foundation?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eYes — it works equally well worn alone for a sheer glow or underneath foundation as a smoothing, hydrating primer base.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"30ml","offer_id":54613039513935,"sku":"FBBF230","price":33.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0012_Beauty_Blur_BB_CC_Cream_Light.jpg?v=1785165989"},{"product_id":"beauty-blur-luminous-bb-cc-cream-medium","title":"ORIGINAL BEAUTY BLUR, MEDIUM","description":"\u003cp class=\"p1\"\u003eOriginal Beauty Blur, Medium, Vita Liberata's medium tinted face primer and BB cream created for believable colour, skin-first hydration and an effortlessly natural-looking finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe award-winning tinted face primer and moisturising BB cream for a flawless, radiant complexion. Light-reflecting pigments create a soft, luminous glow without shine, evening out skin tone with buildable, light-to-medium coverage that blurs imperfections rather than hiding them under heaviness. Hyaluronic acid plumps and smooths from within, organic glycerin restores and replenishes for a velvety-soft feel, and vitamin E adds nourishing antioxidant support.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you'll love it: it works equally well worn alone for a sheer glow or underneath foundation as a smoothing, hydrating primer base.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eWhat is ORIGINAL BEAUTY BLUR, MEDIUM and what does it do?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eProvides a healthy glow without sparkle or glitter, gives a flawless skin-blurring finish, and delivers a BB cream effect with light, buildable coverage.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHow do I use ORIGINAL BEAUTY BLUR, MEDIUM?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eApply on its own, use as a primer, or mix with foundation. Using a foundation brush, beauty blender or your fingertips, apply small dots across the face, neck and décolleté and blend in circular movements for easy application.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eWho is ORIGINAL BEAUTY BLUR, MEDIUM best for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who wants to match medium skin tones, a radiant tan finish, or a glowy face primer with a blurring effect without heavy coverage.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eDoes ORIGINAL BEAUTY BLUR, MEDIUM develop like a self-tan?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNo. This is an instant skin-finishing product rather than a developing self-tan. It gives immediate colour and can be washed away when you’re ready.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eCan I wear ORIGINAL BEAUTY BLUR, MEDIUM under foundation?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eYes — it works equally well worn alone for a sheer glow or underneath foundation as a smoothing, hydrating primer base.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"30ml","offer_id":54613059928399,"sku":"FBBF330","price":33.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0011_Beauty_Blur_BB_CC_Cream_Medium_ef27a5c8-b58e-4ab2-b858-1bfba6509bb0.jpg?v=1785167475"},{"product_id":"beauty-blur-luminous-bb-cc-cream-dark","title":"ORIGINAL BEAUTY BLUR, DARK","description":"\u003cp class=\"p1\"\u003eOriginal Beauty Blur, Dark, Vita Liberata's dark tinted face primer and BB cream created for believable colour, skin-first hydration and an effortlessly natural-looking finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe award-winning tinted face primer and moisturising BB cream for a flawless, radiant complexion. Light-reflecting pigments create a soft, luminous glow without shine, evening out skin tone with buildable, light-to-medium coverage that blurs imperfections rather than hiding them under heaviness. Hyaluronic acid plumps and smooths from within, organic glycerin restores and replenishes for a velvety-soft feel, and vitamin E adds nourishing antioxidant support.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you'll love it: it works equally well worn alone for a sheer glow or underneath foundation as a smoothing, hydrating primer base.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cb\u003eFAQs\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat is ORIGINAL BEAUTY BLUR, DARK and what does it do?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eProvides glow without sparkle or glitter, gives a flawless blurring finish to the skin, and gives a BB effect with light, buildable coverage.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow do I use ORIGINAL BEAUTY BLUR, DARK?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eApply on its own, use as a primer, or mix with foundation. Using our professional Pyramid Face Brush, The face Brush, beauty blender or your fingertips, apply small dots across the face, neck and décolleté and blend in circular movements.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWho is ORIGINAL BEAUTY BLUR, DARK best for?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who wants to match darker skin tones. Anyone wanting a glowy primer. Anyone wanting a blurring effect without heavy coverage. Anyone wanting a healthy, natural glow.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eDoes ORIGINAL BEAUTY BLUR, DARK develop like a self-tan?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNo. This is an instant skin-finishing product rather than a developing self-tan. It gives immediate colour and can be washed away when you’re ready.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eCan I wear ORIGINAL BEAUTY BLUR, DARK under foundation?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eYes — it works equally well worn alone for a sheer glow or underneath foundation as a smoothing, hydrating primer base.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"30ml","offer_id":54613082308943,"sku":"FBBF430","price":33.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0013_Beauty_Blur_BB_CC_Cream_Dark.jpg?v=1785166599"},{"product_id":"gradual-build-tanning-lotion","title":"THE GRADUAL TANNING LOTION","description":"\u003cp class=\"p1\"\u003eThe Gradual Tanning Lotion, Vita Liberata's hydrating gradual tanning lotion created for believable colour, skin-first hydration and an effortlessly natural-looking finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOur hero for a reason. The Gradual Lotion is the perfect buildable formula to maintain a natural-looking glow all year round, this untinted and ultra-hydrating lotion applies like a body moisturiser and develops a natural-looking tan over 8 hours. It's formulated with organic raspberry leaf for hydration, hyaluronic acid to plump, liquorice extract to brighten and marula seed oil to soften. Because it's untinted, there's no risk of transfer onto clothes or sheets while it develops and its foolproof finish means even beginner tanners can achieve perfect results.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you'll love it: buildable, low-fuss, and gentle enough to use daily to maintain a healthy, natural-looking glow all year round.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cb\u003eFAQs\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat is THE GRADUAL TANNING LOTION and what does it do?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor a subtle sun-kissed glow that develops gradually over 8 hours, leaving the skin feeling hydrated and glowing. Can be used daily to maintain a healthy, natural-looking glow.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow do I use THE GRADUAL TANNING LOTION?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePrior to tanning, ensure skin is clean and exfoliated, and do not apply any moisturiser. Using the tanning mitt, massage into the skin in long circular movements, using sparingly on hands, feet, knees and elbows.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWho is THE GRADUAL TANNING LOTION best for?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who wants to build their tan over several applications. Anyone who wants to moisturise their skin while they tan. Anyone who wants to stay in control of the depth of their result.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow long does it take to develop?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe colour develops gradually over approximately 8 hours and can be reapplied as directed to build and maintain your preferred glow.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eShould I exfoliate before applying THE GRADUAL TANNING LOTION?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eYes. Apply to clean, exfoliated skin for the most even result, and use only a small amount on drier areas such as hands, feet, knees and elbows.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"200ml","offer_id":54613119729999,"sku":"FGUL0200","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":55656389869903,"sku":"FGULM050","price":8.0,"currency_code":"GBP","in_stock":false},{"title":"100ml","offer_id":54637462126927,"sku":"FGUL0100","price":12.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0002_The_Gradual_Build_200ml.jpg?v=1785166044"},{"product_id":"dual-sided-luxury-exfoliating-mitt-1","title":"DUAL SIDED EXFOLIATING MITT","description":"\u003cp\u003eThe ultimate skin preparation: use Vita Liberata Dual-Sided Luxury Exfoliating Mitt to exfoliate your skin and create the ultimate smooth, clean canvas for your self-tan or makeup. \u003cbr\u003e2 in 1, reusable and easy to use in bath or shower. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eExfoliating Mitt designed for use on face and body\u003c\/li\u003e\n\u003cli\u003eDual-sided: deep exfoliation on one side \u0026amp; gentle exfoliation on the other side\u003c\/li\u003e\n\u003cli\u003eReusable and easy to wash\u003c\/li\u003e\n\u003cli\u003eVegan\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Vita Liberata","offers":[{"title":"ONE SIZE","offer_id":54613131526479,"sku":"FEXMITT","price":12.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0017_The_Exfoliating_Mitt.jpg?v=1785167369"},{"product_id":"anti-age-face-tanning-serum","title":"THE ANTI AGE FACE SERUM","description":"\u003cp class=\"p1\"\u003eThe Anti Age Face Serum, Vita Liberata's customisable anti-ageing face tanning serum created for believable colour, skin-first hydration and an effortlessly natural-looking finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis dual-action face serum works with your existing skincare routine: a deeply hydrating formula that helps fight the signs of ageing while gradually building a subtle tan with every application. Formulated with 100% natural DHA, organic glycerin, organic aloe vera and bakuchiol, it nourishes and hydrates while it tans. Choose your result by mixing drops into your moisturiser for a sun-kissed glow, or apply directly for a more bronzed finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you'll love it: bakuchiol works on fine lines and texture while the DHA quietly builds your colour, so one product is doing two jobs.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAdd 1–8 drops to your moisturiser for a bespoke, natural-looking glow — 1–4 drops for a sun-kissed look, 5–8 drops for a deeper bronze.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cb\u003eFAQs\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat is THE ANTI AGE FACE SERUM and what does it do?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eA dual-action face serum that tans while nourishing and hydrating the skin, with bakuchiol to help fight the visible signs of ageing.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow do I use THE ANTI AGE FACE SERUM?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAdd 1–8 drops to your moisturiser for a bespoke, natural-looking glow, and mix evenly before applying to the face, neck and décolleté. Use 1–4 drops for a sun-kissed look, or 5–8 for a deeper bronze.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWho is THE ANTI AGE FACE SERUM best for?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who wants to build their tan gradually. Anyone who wants to hydrate their skin while they tan. Anyone who wants anti-ageing benefits alongside their glow.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eCan I build the colour gradually?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eYes. Start with fewer drops for a subtle glow and increase as directed to reach your preferred depth.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhere does it fit in my skincare routine?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eMix it into your regular moisturiser as the last step of your routine, and wash your hands thoroughly after application.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"15ml","offer_id":54613140242767,"sku":"FFS015","price":32.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0009_TANNING_ANTIAGE_SERUM.jpg?v=1785167543"},{"product_id":"the-ha-deep-moisture-face-tan-with-niacinamide","title":"THE HA + FACE TAN WITH NIACINAMIDE","description":"\u003cp class=\"p1\"\u003eThe HA+ Face Tan With Niacinamide, Vita Liberata's hydrating gradual face tan created for believable colour, skin-first hydration and an effortlessly natural-looking finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWith niacinamide for the ultimate lasting glow, this is a luxurious skin-first formula created for anyone who wants to take control of their glow all year round, while nourishing and enhancing their complexion. This face tan moisturiser combines hydrating hyaluronic acid and calming, pore-reducing niacinamide with skin-loving extracts including grape, papaya, gingko, aloe, liquorice and marula oil. Infused with 100% natural DHA, the tan develops on the face over 8 hours, does not feel heavy or oily on skin, fades evenly, and can be used daily to build a natural-looking glow all year round.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you'll love it: pomegranate extract brings antioxidant support too, so the tan you build is doing as much for your complexion as it is for your colour.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cb\u003eFAQs\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat is THE HA + FACE TAN WITH NIACINAMIDE and what does it do?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNiacinamide and hyaluronic acid hydrate and moisturise the skin while a 100% natural DHA develops the tan on the face over 8 hours, fading evenly with daily use.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow do I use THE HA + FACE TAN WITH NIACINAMIDE?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the deepest result or on very pale skin, apply directly to clean, gently exfoliated skin. For a lighter, more buildable result, use over your regular moisturiser. Smooth on with fingertips or an application brush, blending at the hairline.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWho is THE HA + FACE TAN WITH NIACINAMIDE best for?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who wants a seamless face tan. Anyone who wants to maintain their tan daily. Anyone who wants a hydrated, nourished facial tan with genuine skincare benefits.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eCan I build the colour gradually?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eYes. Use a lighter application for a subtle glow and repeat as directed to build the colour until it reaches your preferred depth.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eDoes it contain SPF?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNo — this product does not contain sunscreen and does not protect against sunburn, so wear a separate SPF during the day.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"50ml","offer_id":54620580381007,"sku":"FFTHAN050","price":24.0,"currency_code":"GBP","in_stock":true},{"title":"20ml","offer_id":55652458856783,"sku":"FFTHANM020","price":12.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0003_THE_HA_DEEP_MOISTURE_FACE_TAN.jpg?v=1785165967"},{"product_id":"face-tanning-brush","title":"THE FACE TANNING BRUSH","description":"\u003cp class=\"p1\"\u003eMake every glow look more seamless with The Face Tanning Brush, a professional tanning application tool created to support smooth, confident application and beautifully finished skin.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe perfect partner for your face tan application. This washable and reusable brush combines the ideal density and texture for a flawless face tan application every time.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you'll love it: dense, soft bristles blend product evenly across the face and neck, without the residue a mitt can leave on smaller areas.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cb\u003eFAQs\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat is THE FACE TANNING BRUSH and what does it do?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBlends product perfectly on the face and neck. Designed for use with face tans and Beauty Blur.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow do I use THE FACE TANNING BRUSH?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eUse the brush to blend for an even application across your face, neck and hands, and to contour and finish for added definition.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWho is THE FACE TANNING BRUSH best for?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who wants an easy, effortless application. Anyone who wants a perfect finish. Expert tanners and beginners alike.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eCan I build the colour gradually with THE FACE TANNING BRUSH?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eYes. Use a lighter application for a subtle glow and repeat as directed to build the colour until it reaches your preferred depth.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow do I care for THE FACE TANNING BRUSH?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eKeep it clean and dry between uses, following any washing or care directions supplied with the product, so it stays ready for your next application.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"Default Title","offer_id":54620592734543,"sku":"FFACEBR","price":15.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/VitaLiberata_0018_TheFaceBrush.jpg?v=1785165353"},{"product_id":"ultra-dark-tinted-tanning-mousse","title":"THE MOUSSE ULTRA DARK","description":"\u003cp class=\"p2\"\u003eThe Mousse Ultra Dark, Vita Liberata's ultra dark self-tanning mousse created for believable colour, skin-first hydration and an effortlessly natural-looking finish.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eA light as air tan mousse with a moisture-locking system that maintains hydration for up to 72 hours. The organic DHA+ formulation gives a deeper, more luxurious and longer-lasting result that fades perfectly, just like your natural tan. The tinted guide colour is olive-based and intended to suit all skin tones -\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eas an active formula, the guide tone is sensitive to oxidation and may look more or less olive before it develops, which is completely normal. Once applied, the tint warms and develops over 8 hours before rinsing to reveal your unaffected, fully developed colour. Our flash-dry technology means no discomfort and less waiting time before you go.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eWhy you'll love it: pentavitin, hyaluronic acid and a blend of cucumber, elderberry, green tea and vitamin C keep the skin hydrated and soothed throughout.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p1\"\u003e\u003cb\u003eFAQs\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat is THE MOUSSE ULTRA DARK and what does it do?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eTints the skin immediately into a our richest, most luxurious tan that fades evenly and is rich in organic, natural ingredients.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eHow do I use THE MOUSSE ULTRA DARK?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003ePrior to tanning, ensure skin is clean and exfoliated, and do not apply any moisturiser. Using a tanning mitt, massage the mousse into the skin in long circular movements. Use sparingly on hands, feet, knees and elbows.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWho is THE MOUSSE ULTRA DARK best for?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eAnyone who wants a our richest, most luxurious tan. Anyone who wants an immediate guide colour on the skin. Anyone who wants a hydrating, moisturised tan.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhy does the guide colour look olive before it develops?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe tinted guide colour is olive-based and intended to suit all skin tones. As an active formula, it's sensitive to oxidation and may look more or less olive — this isn't a cause for concern and won't affect your final result.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eHow long does it take to develop?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eAllow approximately 8 hours for the colour to develop, following the rinse instructions on the product page.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"200ml","offer_id":54620627370319,"sku":"FTM5200","price":29.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/UltraDark.jpg?v=1785165899"},{"product_id":"everyday-blur-drops®-body-makeup-medium","title":"EVERY DAY BLUR DROPS®, MEDIUM","description":"\u003cp class=\"p1\"\u003eEvery Day Blur Drops®, Medium, Vita Liberata’s medium liquid body makeup for instant colour, soft-focus coverage and a natural-looking skin finish with zero-commitment wash-off.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eA multi-dimensional, matte-satin textured liquid skin finisher with incredible transfer and water resistance? Yes, it’s possible — and it’s called Everyday Blur Drops. This fine liquid formula is truly in a league of its own. The sheer yet buildable liquid body makeup delivers coverage to imperfections while maintaining a very light, instant glow, with water- and transfer-resistant staying power in just a few drops.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you’ll love it: zero-commitment wear that washes off whenever you’re ready, with enough staying power to handle water, sweat and everyday movement without budging.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cb\u003eFAQs\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat is EVERY DAY BLUR DROPS®, MEDIUM and what does it do?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt’s a zero-commitment liquid body makeup that gives an instant glow to the skin, and washes off with soapy water whenever you’re ready.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow do I use EVERY DAY BLUR DROPS®, MEDIUM?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eShake well before use. Apply 3–4 drops per limb and blend quickly and firmly with your hand or a body brush.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWho is EVERY DAY BLUR DROPS®, MEDIUM best for?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who requires a zero-commitment tan. Anyone who requires a transfer-resistant and water-resistant instant colour. Anyone who desires a golden, glowy tan.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eDoes EVERY DAY BLUR DROPS®, MEDIUM develop like a self-tan?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNo. This is an instant skin-finishing product rather than a developing self-tan. It gives immediate colour and coverage and can be washed away when you’re ready.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhich areas can I apply EVERY DAY BLUR DROPS®, MEDIUM to?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnywhere on the body — arms, legs and décolletage. Use sparingly on hands, feet and other drier areas to avoid product settling into creases.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"47ml","offer_id":54620670460239,"sku":"FBD347","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0010_Every_Day_Blur_Drops.jpg?v=1785162124"},{"product_id":"original-body-blur-medium-travel-size","title":"ORIGINAL BODY BLUR, MEDIUM TRAVEL SIZE","description":"\u003cp data-start=\"0\" data-end=\"367\"\u003eThere’s a reason Body Blur remains the backstage essential trusted by professional makeup artists worldwide. Revered as the original iconic body makeup and skin finish, this cult formula delivers an instantly perfected, luminous veil across the skin — creating the appearance of effortlessly flawless legs, arms and décolletage with a refined, camera-ready radiance.\u003c\/p\u003e\n\u003cp data-start=\"369\" data-end=\"794\"\u003eDesigned to blur imperfections while enhancing the skin’s natural tone and texture, Body Blur combines sophisticated light-reflecting pigments with skincare-inspired hydration for a smooth, seamless finish that looks like perfected skin rather than makeup.\u003c\/p\u003e\n\u003cp data-start=\"369\" data-end=\"794\"\u003eFrom subtle sun-kissed warmth to elevated red-carpet glamour, the result is polished, glowing skin with a soft-focus effect that photographs beautifully in every light.\u003c\/p\u003e\n\u003cp data-start=\"796\" data-end=\"1013\"\u003eThe lightweight, glowing formula glides onto the skin with ease, leaving behind a hydrated, airbrushed finish that feels comfortable, looks impeccably natural, and washes away effortlessly whenever desired.\u003c\/p\u003e\n\u003cp data-start=\"1015\" data-end=\"1369\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1015\" data-end=\"1035\"\u003eWhy it’s iconic:\u003c\/strong\u003e\u003cbr data-start=\"1035\" data-end=\"1038\"\u003e• Instant skin-perfecting colour with a natural luminous finish\u003cbr data-start=\"1101\" data-end=\"1104\"\u003e• Soft-focus light diffusion for visibly smoother, perfected skin\u003cbr data-start=\"1169\" data-end=\"1172\"\u003e• Transfer-resistant, wash-off formula for effortless wear\u003cbr data-start=\"1230\" data-end=\"1233\"\u003e• Hydrating texture that leaves skin looking healthy, radiant and refined\u003cbr data-start=\"1306\" data-end=\"1309\"\u003e• Effortless application with a seamless, streak-free result\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"30ml","offer_id":55655922270543,"sku":"FBBM330","price":15.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Body_Blur_Grey_30ml.jpg?v=1785165863"},{"product_id":"the-lotion-medium-travel-size","title":"THE LOTION: MEDIUM TRAVEL SIZE","description":"\u003cp\u003eThis moisturising tinted tanning lotion tints the skin then gradually develops into a golden, natural-looking medium tan.\u003cbr\u003eRich in organic, natural ingredients to indulge your skin.• Tinted for instant colour and easy application\u003c\/p\u003e\n\u003cp\u003e• Quick drying formula, tan and go in minutes\u003cbr\u003e• Develops gradually into a golden, medium tan \u003cbr\u003e• Fades evenly\u003cbr\u003e• This vegan formula is suitable for use on Face and Body\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"50ml","offer_id":55655923515727,"sku":"FTLOTM3050","price":9.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Lotion_30ml_medium_bfb92362-053d-485a-a68d-cd5fabfa9595.jpg?v=1793814770"},{"product_id":"the-gradual-tanning-lotion-travel-size","title":"THE GRADUAL TANNING LOTION TRAVEL SIZE","description":"\u003cp class=\"p1\"\u003eThe Gradual Tanning Lotion, Vita Liberata's hydrating gradual tanning lotion created for believable colour, skin-first hydration and an effortlessly natural-looking finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOur hero for a reason. The Gradual Lotion is the perfect buildable formula to maintain a natural-looking glow all year round, this untinted and ultra-hydrating lotion applies like a body moisturiser and develops a natural-looking tan over 8 hours. It's formulated with organic raspberry leaf for hydration, hyaluronic acid to plump, liquorice extract to brighten and marula seed oil to soften. Because it's untinted, there's no risk of transfer onto clothes or sheets while it develops and its foolproof finish means even beginner tanners can achieve perfect results.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you'll love it: buildable, low-fuss, and gentle enough to use daily to maintain a healthy, natural-looking glow all year round.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cb\u003eFAQs\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat is THE GRADUAL TANNING LOTION and what does it do?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor a subtle sun-kissed glow that develops gradually over 8 hours, leaving the skin feeling hydrated and glowing. Can be used daily to maintain a healthy, natural-looking glow.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow do I use THE GRADUAL TANNING LOTION?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePrior to tanning, ensure skin is clean and exfoliated, and do not apply any moisturiser. Using the tanning mitt, massage into the skin in long circular movements, using sparingly on hands, feet, knees and elbows.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWho is THE GRADUAL TANNING LOTION best for?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who wants to build their tan over several applications. Anyone who wants to moisturise their skin while they tan. Anyone who wants to stay in control of the depth of their result.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow long does it take to develop?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe colour develops gradually over approximately 8 hours and can be reapplied as directed to build and maintain your preferred glow.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eShould I exfoliate before applying THE GRADUAL TANNING LOTION?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eYes. Apply to clean, exfoliated skin for the most even result, and use only a small amount on drier areas such as hands, feet, knees and elbows.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"50ml","offer_id":55655928856911,"sku":"FGULM050","price":8.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/GRADUAL50ML.jpg?v=1785167414"},{"product_id":"the-ha-face-tan-with-niacinamide-travel-size","title":"THE HA + FACE TAN WITH NIACINAMIDE TRAVEL SIZE","description":"\u003cp class=\"p1\"\u003eThe HA+ Face Tan With Niacinamide, Vita Liberata's hydrating gradual face tan created for believable colour, skin-first hydration and an effortlessly natural-looking finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWith niacinamide for the ultimate lasting glow, this is a luxurious skin-first formula created for anyone who wants to take control of their glow all year round, while nourishing and enhancing their complexion. This face tan moisturiser combines hydrating hyaluronic acid and calming, pore-reducing niacinamide with skin-loving extracts including grape, papaya, gingko, aloe, liquorice and marula oil. Infused with 100% natural DHA, the tan develops on the face over 8 hours, does not feel heavy or oily on skin, fades evenly, and can be used daily to build a natural-looking glow all year round.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you'll love it: pomegranate extract brings antioxidant support too, so the tan you build is doing as much for your complexion as it is for your colour.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cb\u003eFAQs\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat is THE HA + FACE TAN WITH NIACINAMIDE and what does it do?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNiacinamide and hyaluronic acid hydrate and moisturise the skin while a 100% natural DHA develops the tan on the face over 8 hours, fading evenly with daily use.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow do I use THE HA + FACE TAN WITH NIACINAMIDE?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the deepest result or on very pale skin, apply directly to clean, gently exfoliated skin. For a lighter, more buildable result, use over your regular moisturiser. Smooth on with fingertips or an application brush, blending at the hairline.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWho is THE HA + FACE TAN WITH NIACINAMIDE best for?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who wants a seamless face tan. Anyone who wants to maintain their tan daily. Anyone who wants a hydrated, nourished facial tan with genuine skincare benefits.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eCan I build the colour gradually?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eYes. Use a lighter application for a subtle glow and repeat as directed to build the colour until it reaches your preferred depth.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eDoes it contain SPF?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNo — this product does not contain sunscreen and does not protect against sunburn, so wear a separate SPF during the day.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"20ml","offer_id":55655930986831,"sku":"FFTHANM020","price":12.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Ha_30ml_Grey.jpg?v=1785166009"},{"product_id":"every-day-blur-drops®-body-makeup-light","title":"EVERY DAY BLUR DROPS® LIGHT","description":"\u003cp class=\"p1\"\u003eEvery Day Blur Drops® Light, Vita Liberata's light liquid body makeup for instant colour, soft-focus coverage and a natural-looking skin finish with zero-commitment wash-off.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eA multi-dimensional, matte-satin textured liquid skin finisher with incredible transfer and water resistance? Yes, it's possible -\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eand it's called Everyday Blur Drops. This fine liquid formula is truly in a league of its own. The sheer yet buildable body makeup drops deliver coverage to imperfections and give a subtle, natural glow while maintaining water- and transfer-resistant staying power.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you'll love it: zero-commitment wear that washes off whenever you're ready, and just a few drops go a long way.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eWhat is EVERY DAY BLUR DROPS® LIGHT and what does it do?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt’s a zero-commitment liquid body makeup that gives an instant glow to the skin, and washes off with soapy water whenever you’re ready.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHow do I use EVERY DAY BLUR DROPS® LIGHT?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eShake well before use. Apply 3–4 drops per limb and blend quickly with your hand or a body brush.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eWho is EVERY DAY BLUR DROPS® LIGHT best for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who requires a zero-commitment tan. Anyone who requires a transfer-resistant and water-resistant instant colour. Anyone who desires a golden, glowy tan.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eDoes EVERY DAY BLUR DROPS® LIGHT develop like a self-tan?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNo. This is an instant skin-finishing product rather than a developing self-tan. It gives immediate colour and can be washed away when you’re ready.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eWhich areas can I apply EVERY DAY BLUR DROPS® LIGHT to?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnywhere on the body — arms, legs and décolletage. Use sparingly on hands, feet and other drier areas to avoid product settling into creases.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eWill Every Day Blur Drops Transfer to my clothes ?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBlur Drops has transfer-proof powder particles that mean the staying power is much greater than that of a cream-based blur. We have found it requires a lot of pressure and rubbing for Blur Drops to transfer, however we recommend waiting for the product to dry and wiping away excess with a tissue. Every skin is different and holds different pH levels which can contribute to different levels of transfer. If you are concerned about transfer, we recommend not wearing white clothing.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"47ml","offer_id":57882669351247,"sku":"FBD247","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/BlurDropsLight.jpg?v=1785165821"},{"product_id":"every-day-blur-drops®-body-makeup-dark","title":"EVERY DAY BLUR DROPS® DARK","description":"\u003cp class=\"p1\"\u003eEvery Day Blur Drops® Dark, Vita Liberata's dark liquid body makeup for instant colour, soft-focus coverage and a natural-looking skin finish with zero-commitment wash-off.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eA multi-dimensional, matte-satin textured liquid skin finisher with incredible transfer and water resistance? Yes, it's possible -\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eand it's called Everyday Blur Drops. This fine liquid formula is truly in a league of its own. The sheer yet buildable liquid body makeup delivers coverage to imperfections and gives a subtle, natural glow all while maintaining water- and transfer-resistant staying power.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you'll love it: zero-commitment wear that washes off whenever you're ready, and just a few drops go a long way.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cb\u003eFAQs\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat is EVERY DAY BLUR DROPS® DARK and what does it do?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt’s a zero-commitment liquid body makeup that gives an instant glow to the skin, and washes off with soapy water whenever you’re ready.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow do I use EVERY DAY BLUR DROPS® DARK?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eShake well before use. Apply 3–4 drops per limb and blend quickly with your hand or a body brush.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWho is EVERY DAY BLUR DROPS® DARK best for?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who requires a zero-commitment tan. Anyone who requires a transfer-resistant and water-resistant instant colour. Anyone who desires a golden, glowy tan.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eDoes EVERY DAY BLUR DROPS® DARK develop like a self-tan?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNo. This is an instant skin-finishing product rather than a developing self-tan. It gives immediate colour and can be washed away when you’re ready.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhich areas can I apply EVERY DAY BLUR DROPS® DARK to?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnywhere on the body — arms, legs and décolletage. Use sparingly on hands, feet and other drier areas to avoid product settling into creases.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWill Every Day Blur Drops transfer to my clothes?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBlur drops has transfer proof powder particles that mean the staying power is much greater than that of a cream based blur. We have found it requires a lot of pressure and rubbing for blur drops to transfer, however we recommend waiting for the product to dry, wiping away excess with a tissue. Every skin is different and holds different ph levels which can contribute to different levels of transfer. If you are concerned about transfer we recommend not to wear white clothing.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"47ml","offer_id":57882669711695,"sku":"FBD447","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/BlurDropsDark_9e4d5207-8f6f-4700-b9f1-e282a93b4eaf.jpg?v=1785167366"},{"product_id":"the-gradual-tanning-lotion-jumbo","title":"GRADUAL TANNING LOTION: JUMBO","description":"\u003cp class=\"p1\"\u003eThe Gradual Tanning Lotion, Vita Liberata's hydrating gradual tanning lotion created for believable colour, skin-first hydration and an effortlessly natural-looking finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOur hero for a reason. The Gradual Lotion is the perfect buildable formula to maintain a natural-looking glow all year round, this untinted and ultra-hydrating lotion applies like a body moisturiser and develops a natural-looking tan over 8 hours. It's formulated with organic raspberry leaf for hydration, hyaluronic acid to plump, liquorice extract to brighten and marula seed oil to soften. Because it's untinted, there's no risk of transfer onto clothes or sheets while it develops and its foolproof finish means even beginner tanners can achieve perfect results.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you'll love it: buildable, low-fuss, and gentle enough to use daily to maintain a healthy, natural-looking glow all year round.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eWhat is THE GRADUAL TANNING LOTION and what does it do?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor a subtle sun-kissed glow that develops gradually over 8 hours, leaving the skin feeling hydrated and glowing. Can be used daily to maintain a healthy, natural-looking glow.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHow do I use THE GRADUAL TANNING LOTION?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePrior to tanning, ensure skin is clean and exfoliated, and do not apply any moisturiser. Using the tanning mitt, massage into the skin in long circular movements, using sparingly on hands, feet, knees and elbows.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eWho is THE GRADUAL TANNING LOTION best for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who wants to build their tan over several applications. Anyone who wants to moisturise their skin while they tan. Anyone who wants to stay in control of the depth of their result.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHow long does it take to develop?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe colour develops gradually over approximately 8 hours and can be reapplied as directed to build and maintain your preferred glow.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eShould I exfoliate before applying THE GRADUAL TANNING LOTION?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eYes. Apply to clean, exfoliated skin for the most even result, and use only a small amount on drier areas such as hands, feet, knees and elbows.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"400ml","offer_id":58092812566863,"sku":"FGUL0400","price":22.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Gradual_tan.jpg?v=1785162175"},{"product_id":"original-body-blur-medium-test","title":"ORIGINAL BODY BLUR, MEDIUM test","description":"\u003cp class=\"p1\"\u003eThere’s a reason Body Blur remains the backstage essential trusted by professional makeup artists worldwide. The original, iconic body makeup and skin finish delivers instantly perfected coverage across the skin. Body Blur glides effortlessly onto skin, giving the appearance of flawless legs, arms and décolletage. Designed to blur imperfections while enhancing the skin’s natural tone and texture, Body Blur combines sophisticated light-reflecting pigments with skincare-inspired hydration for a smooth, seamless finish that looks like perfected skin rather than makeup.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFrom subtle sun-kissed warmth to elevated red-carpet glamour, the result is polished, glowing skin with a soft-focus effect. The lightweight formula glides onto the skin with ease, leaving behind a hydrated, airbrushed finish that feels comfortable, looks natural, and washes away with zero-commitment ease.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy you’ll love it: a light-reflecting glow that disguises imperfections, blends easily for a flawless finish, and dries in moments on the skin.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the most even result, follow the preparation and application directions for this formula and blend sparingly around hands, feet, knees and elbows.\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cb\u003eFAQs\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat is ORIGINAL BODY BLUR, MEDIUM and what does it do?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eGives the skin a medium, bronze reflecting glow. Disguises imperfections. Blends easily for a flawless finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow do I use ORIGINAL BODY BLUR, MEDIUM?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePrior to use, ensure skin is clean and do not apply any moisturiser. For the most flawless finish, apply a small amount of Body Blur onto skin and blend with our Pyramid Body Brush, The Body Brush, or our mitt. Blend in long, circular movements.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWho is ORIGINAL BODY BLUR, MEDIUM best for?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnyone who wants to build on a natural base tan. Anyone wanting a bronzed finish without a developing tan. Anyone wanting buildable coverage of imperfections.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eDoes ORIGINAL BODY BLUR, MEDIUM develop like a self-tan?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNo. This is an instant skin-finishing product rather than a developing self-tan. It gives immediate colour and can be washed away when you’re ready.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhich areas can I apply ORIGINAL BODY BLUR, MEDIUM to?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnywhere on the body — legs, arms and décolletage. Use a smaller amount on hands, feet and other drier areas to avoid product settling into creases.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"100ml","offer_id":58560196116815,"sku":null,"price":33.0,"currency_code":"GBP","in_stock":false},{"title":"30ml","offer_id":58560196149583,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":false}]}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/collections\/Vita-Liberata_0009_The-Gradual-Build-Tanning-Lotion_820ef75d-46e5-40d6-acea-3f0b967d1e78.jpg?v=1785318601","url":"https:\/\/www.vitaliberata.com\/en-au\/collections\/natural-tanners.oembed","provider":"Vita Liberata","version":"1.0","type":"link"}