{"title":"Developing Tans","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eLotions, and Mousses.  \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eChoose your hydrating format - the result is always assured. \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eNatural, long lasting tan and a perfect fade that comes as standard. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e","products":[{"product_id":"dark-tinted-tanning-mousse","title":"THE MOUSSE DARK","description":"\u003cp\u003eA light as air tan mousse with moisture locking extract that maintains hydration for up to 72hrs. The DHA+ formulation gives a deeper, more luxurious and longer lasting result. Fades perfectly just like your natural tan. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eGuide colour. \u003c\/strong\u003eOur tinted guide colour is olive based and intended to suit all skin tones. As this is a very active formula the application guide tone \u003cmeta charset=\"utf-8\"\u003e is sensitive to oxidation and may appear more or less olive. This should not be a cause for concern.  When applied to skin the tint will warm, it will develop over 8 hours and will be rinsed off to reveal your unaffected developed colour.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"200ml","offer_id":54612912406863,"sku":"FTM4200","price":27.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/DarkMousse.jpg?v=1779885682"},{"product_id":"medium-tinted-tanning-mousse","title":"THE MOUSSE MEDIUM","description":"\u003cp\u003eA light as air tan mousse with moisture locking extract that maintains hydration for up to 72hrs. The DHA+ formulation gives a deeper, more luxurious and longer lasting result.  Fades perfectly just like your natural tan.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGuide colour. \u003c\/strong\u003eOur tinted guide colour is olive based and intended to suit all skin tones. As this is a very active formula the application guide tone \u003cmeta charset=\"utf-8\"\u003e is sensitive to oxidation and may appear more or less olive. This should not be a cause for concern.  When applied to skin the tint will warm, it will develop over 8 hours and will be rinsed off to reveal your unaffected developed colour.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"200ml","offer_id":54612973486415,"sku":"FTM3200","price":27.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Mediummousse.jpg?v=1779885682"},{"product_id":"dark-tinted-tanning-lotion","title":"THE LOTION: DARK","description":"\u003cp\u003eThis moisturising tinted tanning lotion tints the skin then gradually develops into a golden, natural-looking dark tan.\u003cbr\u003eRich in organic, natural ingredients to indulge your skin.\u003c\/p\u003e\n\u003cp\u003e• Tinted for instant colour and easy application\u003cbr\u003e• Quick drying formula, tan and go in minutes\u003cbr\u003e• Develops gradually into a golden, medium tan \u003cbr\u003e• Fades evenly\u003cbr\u003e• This vegan formula is suitable for use on Face and Body\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"200ml","offer_id":54613002355023,"sku":"FTLOT4200","price":18.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0005_The_Tinted_Lotion_Dark_0f3182c3-f833-408a-a2d0-c6a71483145f.jpg?v=1779885633"},{"product_id":"medium-tinted-tanning-lotion","title":"THE LOTION: MEDIUM","description":"\u003cp\u003eThis moisturising tinted tanning lotion tints the skin then gradually develops into a golden, natural-looking medium tan.\u003cbr\u003eRich in organic, natural ingredients to indulge your skin.• Tinted for instant colour and easy application\u003c\/p\u003e\n\u003cp\u003e• Quick drying formula, tan and go in minutes\u003cbr\u003e• Develops gradually into a golden, medium tan \u003cbr\u003e• Fades evenly\u003cbr\u003e• This vegan formula is suitable for use on Face and Body\u003c\/p\u003e","brand":"Simple Purpose","offers":[{"title":"200ml","offer_id":54613021491535,"sku":"FTLOT3200","price":18.0,"currency_code":"GBP","in_stock":false},{"title":"50ml","offer_id":55652471177551,"sku":"FTLOTM3050","price":9.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0004_The_Tinted_Lotion_Medium_55daeb2b-5417-4f91-9e60-b13390e2af02.jpg?v=1779885633"},{"product_id":"gradual-build-tanning-lotion","title":"THE GRADUAL TANNING LOTION","description":"\u003cp\u003eThe perfect buildable formula to maintain a natural-looking glow all year round. This untinted and ultra-hydrating lotion applies like a body moisturiser and develops a natural looking tan over 8 hours.• Develops gradually into a sun-kissed tan\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUntinted formula for minimal risk of transfer\u003c\/li\u003e\n\u003cli\u003eBuildable tan result, can be used daily\u003c\/li\u003e\n\u003cli\u003eSuitable for use on Face and Body\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Vita Liberata","offers":[{"title":"200ml","offer_id":54613119729999,"sku":"FGUL0200","price":16.0,"currency_code":"GBP","in_stock":false},{"title":"50ml","offer_id":55656389869903,"sku":"FGULM050","price":8.0,"currency_code":"GBP","in_stock":false},{"title":"100ml","offer_id":54637462126927,"sku":"FGUL0100","price":12.5,"currency_code":"GBP","in_stock":true},{"title":"400ml","offer_id":54637450461519,"sku":"FGUL0400","price":22.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0002_The_Gradual_Build_200ml.jpg?v=1779885634"},{"product_id":"the-ha-deep-moisture-face-tan-with-niacinamide","title":"THE HA + FACE TAN WITH NIACINAMIDE","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eWith niacinamide for the ultimate lasting glow. A luxurious skin first formula created for anyone who wants to take control of the glow while nourishing and enhancing the complexion. This \u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eface tan moisturiser c\u003c\/span\u003eombines hydrating hyaluronic acid and calming, pore reducing niacinamide with skin loving extracts such as grape, papaya, gingko, aloe, liquorice and fabulous marula oil. Healthy glow goals achieved!\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"50ml","offer_id":54620580381007,"sku":"FFTHAN050","price":24.0,"currency_code":"GBP","in_stock":true},{"title":"20ml","offer_id":55652458856783,"sku":"FFTHANM020","price":12.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0003_THE_HA_DEEP_MOISTURE_FACE_TAN.jpg?v=1779885633"},{"product_id":"ultra-dark-tinted-tanning-mousse","title":"THE MOUSSE ULTRA DARK","description":"\u003cp\u003eA light as air tan mousse with moisture locking extract that maintains hydration for up to 72hrs. The DHA+ formulation gives a deeper, more luxurious and longer lasting result. Fades perfectly just like your natural tan. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eGuide colour. \u003c\/strong\u003eOur tinted guide colour is olive based and intended to suit all skin tones. As this is a very active formula the application guide tone \u003cmeta charset=\"utf-8\"\u003e is sensitive to oxidation and may appear more or less olive. This should not be a cause for concern.  When applied to skin the tint will warm, it will develop over 8 hours and will be rinsed off to reveal your unaffected developed colour.\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"200ml","offer_id":54620627370319,"sku":"FTM5200","price":29.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/UltraDark.jpg?v=1779885682"},{"product_id":"glaze","title":"The Glaze","description":"\u003cp class=\"p1\"\u003eGreat tan starts with great skin - and we know how to get there. Its called The Glaze. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOur most innovative product has finally landed, and after years in the development we are so proud to have cracked the code for a tan that not only gives you an unbeatable glow, \u003cem\u003ebut also\u003c\/em\u003e supports your skin on a cellular level to deliver the optimal tan.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWe call it the NAD+ of tanning because it is packed with Tripeptide 1 and Tetrapeptide 7, a pair of supercharged signal bio-actives that stimulate maximum collagen and elastin production, making them an integral part of our true tone technology.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eInfused with a range of botanicals this unique cream to serum formula spreads like silk on the skin and is instantly absorbed. Your skin glows with luminous hydration that transforms into a true toned, natural tan. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eGlaze acts like a body treatment within your weekly regime. Use  6-8 pumps for a light tan effect, or build up the true tone tan over multiple days to achieve a rich, luminous skin tone with a smooth, plump, perfected texture.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #0e0e0e;\"\u003eWe didn’t add skincare to tan. We reimagined tan around skin science.\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #0e0e0e;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"150ml","offer_id":57004644139343,"sku":"FGBS150","price":34.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Glow_Shot_07_7048_19b6696a-f411-4d9c-a6f9-6a9bb62dbbf1.jpg?v=1779885711"},{"product_id":"the-express-spritz-tinted-lasting-tan","title":"The Express Spritz Tinted Lasting Tan","description":"\u003cp data-renderer-start-pos=\"25\"\u003eLast minute plans but no time to tan?\u003c\/p\u003e\n\u003cp data-renderer-start-pos=\"25\"\u003eMeet Express, your new spritz saviour! Express Spritz is the best quick-bronzing tonic there is. You can be sure your skin is going to get full hydration as well as a full deep tan - all in a flash.\u003c\/p\u003e\n\u003cp data-renderer-start-pos=\"263\"\u003eDesigned to spritz onto your mitt, this water based golden goodness glides onto your skin, dries in a flash \u0026amp; can be washed off in as little as one hour. \u003c\/p\u003e\n\u003cp data-renderer-start-pos=\"263\"\u003eSimply rinse off after 1 hour for a light-medium bronze result, 2 hours for a medium-dark result or 3 hours for your deepest, darkest result.\u003c\/p\u003e\n\u003cp data-renderer-start-pos=\"263\"\u003e \u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"200ml","offer_id":57005488374095,"sku":"FES200","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/32_5e3ffbf0-c8e7-4815-b24e-dd36bd4e4b10.jpg?v=1779885732"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/collections\/AREAS_Body_06c08b40-ba9d-400f-80ad-00363f95391e.jpg?v=1774968657","url":"https:\/\/www.vitaliberata.com\/en-us\/collections\/developing-tans.oembed","provider":"Vita Liberata","version":"1.0","type":"link"}