{"title":"Gradual Tan","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eGradual Tanning lotions have revolutionised the way we achieve a sun-kissed glow without exposing our skin to harmful UV rays. One standout brand in this category is Vita Liberata, known for its innovative formulations that deliver natural-looking tans while prioritizing skin health.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"dark-tinted-tanning-lotion","title":"THE LOTION: DARK","description":"\u003cp\u003eThis moisturising tinted tanning lotion tints the skin then gradually develops into a golden, natural-looking dark tan.\u003cbr\u003eRich in organic, natural ingredients to indulge your skin.\u003c\/p\u003e\n\u003cp\u003e• Tinted for instant colour and easy application\u003cbr\u003e• Quick drying formula, tan and go in minutes\u003cbr\u003e• Develops gradually into a golden, medium tan \u003cbr\u003e• Fades evenly\u003cbr\u003e• This vegan formula is suitable for use on Face and Body\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"200ml","offer_id":54613002355023,"sku":"FTLOT4200","price":18.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0005_The_Tinted_Lotion_Dark_0f3182c3-f833-408a-a2d0-c6a71483145f.jpg?v=1779885633"},{"product_id":"medium-tinted-tanning-lotion","title":"THE LOTION: MEDIUM","description":"\u003cp\u003eThis moisturising tinted tanning lotion tints the skin then gradually develops into a golden, natural-looking medium tan.\u003cbr\u003eRich in organic, natural ingredients to indulge your skin.• Tinted for instant colour and easy application\u003c\/p\u003e\n\u003cp\u003e• Quick drying formula, tan and go in minutes\u003cbr\u003e• Develops gradually into a golden, medium tan \u003cbr\u003e• Fades evenly\u003cbr\u003e• This vegan formula is suitable for use on Face and Body\u003c\/p\u003e","brand":"Simple Purpose","offers":[{"title":"200ml","offer_id":54613021491535,"sku":"FTLOT3200","price":18.0,"currency_code":"GBP","in_stock":false},{"title":"50ml","offer_id":55652471177551,"sku":"FTLOTM3050","price":9.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0004_The_Tinted_Lotion_Medium_55daeb2b-5417-4f91-9e60-b13390e2af02.jpg?v=1779885633"},{"product_id":"gradual-build-tanning-lotion","title":"THE GRADUAL TANNING LOTION","description":"\u003cp\u003eThe perfect buildable formula to maintain a natural-looking glow all year round. This untinted and ultra-hydrating lotion applies like a body moisturiser and develops a natural looking tan over 8 hours.• Develops gradually into a sun-kissed tan\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUntinted formula for minimal risk of transfer\u003c\/li\u003e\n\u003cli\u003eBuildable tan result, can be used daily\u003c\/li\u003e\n\u003cli\u003eSuitable for use on Face and Body\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Vita Liberata","offers":[{"title":"200ml","offer_id":54613119729999,"sku":"FGUL0200","price":16.0,"currency_code":"GBP","in_stock":false},{"title":"50ml","offer_id":55656389869903,"sku":"FGULM050","price":8.0,"currency_code":"GBP","in_stock":false},{"title":"100ml","offer_id":54637462126927,"sku":"FGUL0100","price":12.5,"currency_code":"GBP","in_stock":true},{"title":"400ml","offer_id":54637450461519,"sku":"FGUL0400","price":22.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0002_The_Gradual_Build_200ml.jpg?v=1779885634"},{"product_id":"anti-age-face-tanning-serum","title":"THE ANTI AGE FACE SERUM","description":"\u003cp\u003eThis \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eface tan serum helps create\u003c\/span\u003e a natural-looking, customisable tan with anti-ageing benefits.\u003cbr\u003eThe ultimate dual action face serum: the deeply hydrating formula helps fight the signs of ageing while gradually building a subtle tan with every application.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCustomisable, natural-looking tan result\u003c\/li\u003e\n\u003cli\u003eBakuchiol helps fight the signs of ageing\u003c\/li\u003e\n\u003cli\u003eNourishes and hydrates the skin\u003c\/li\u003e\n\u003cli\u003eVegan formula\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Vita Liberata","offers":[{"title":"15ml","offer_id":54613140242767,"sku":"FFS015","price":32.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0009_TANNING_ANTIAGE_SERUM.jpg?v=1779885633"},{"product_id":"the-ha-deep-moisture-face-tan-with-niacinamide","title":"THE HA + FACE TAN WITH NIACINAMIDE","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eWith niacinamide for the ultimate lasting glow. A luxurious skin first formula created for anyone who wants to take control of the glow while nourishing and enhancing the complexion. This \u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eface tan moisturiser c\u003c\/span\u003eombines hydrating hyaluronic acid and calming, pore reducing niacinamide with skin loving extracts such as grape, papaya, gingko, aloe, liquorice and fabulous marula oil. Healthy glow goals achieved!\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"50ml","offer_id":54620580381007,"sku":"FFTHAN050","price":24.0,"currency_code":"GBP","in_stock":true},{"title":"20ml","offer_id":55652458856783,"sku":"FFTHANM020","price":12.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Liberata_0003_THE_HA_DEEP_MOISTURE_FACE_TAN.jpg?v=1779885633"},{"product_id":"glaze","title":"The Glaze","description":"\u003cp class=\"p1\"\u003eGreat tan starts with great skin - and we know how to get there. Its called The Glaze. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOur most innovative product has finally landed, and after years in the development we are so proud to have cracked the code for a tan that not only gives you an unbeatable glow, \u003cem\u003ebut also\u003c\/em\u003e supports your skin on a cellular level to deliver the optimal tan.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWe call it the NAD+ of tanning because it is packed with Tripeptide 1 and Tetrapeptide 7, a pair of supercharged signal bio-actives that stimulate maximum collagen and elastin production, making them an integral part of our true tone technology.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eInfused with a range of botanicals this unique cream to serum formula spreads like silk on the skin and is instantly absorbed. Your skin glows with luminous hydration that transforms into a true toned, natural tan. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eGlaze acts like a body treatment within your weekly regime. Use  6-8 pumps for a light tan effect, or build up the true tone tan over multiple days to achieve a rich, luminous skin tone with a smooth, plump, perfected texture.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #0e0e0e;\"\u003eWe didn’t add skincare to tan. We reimagined tan around skin science.\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #0e0e0e;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vita Liberata","offers":[{"title":"150ml","offer_id":57004644139343,"sku":"FGBS150","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/files\/Vita_Glow_Shot_07_7048_19b6696a-f411-4d9c-a6f9-6a9bb62dbbf1.jpg?v=1779885711"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/8779\/9375\/collections\/CATEGORY_0007_LOTIONS_a1f7a0af-df50-4d99-8e31-9b8a3a9f19ca.jpg?v=1774964944","url":"https:\/\/www.vitaliberata.com\/en-us\/collections\/gradual-tan.oembed","provider":"Vita Liberata","version":"1.0","type":"link"}