Professional

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Partner with Vita Liberata and offer your clients a no compromise formula that nourishes and cares for their skin, whilst delivering the most natural looking result. The brand trusted globally by salon & spa professionals, mobile therapists, and makeup artists who strive for all over skin perfection.

WHO WE ARE, WHAT WE DO

A timeless luxury tan brand. Innovation is at our core. Best in class technology and ingredients are in our DNA. Customer experience is always top of mind. We are the category leading brand for quality and performance because we don’t know how to be any other way.

“I believe feeling comfortable in your own skin is the ultimate confidence booster.

I created Vita Liberata to give everyone access to an all-over, naturally bronzed glow that blurs imperfections, evens skin tone, and delivers lasting results. Instantly and effortlessly”.

Alyson Hogg CEO

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PROFESSIONAL COLLECTION

All our spray tans are tinted for ease of application and so provide an instant, natural-looking bronzed glow while your client develops. Packed with the latest innovative ingredients to provide your skin with an instant deep hydration which lasts up to 72 hours. Powerful antioxidants, soothing, anti-inflammatory and natural skin conditioning properties support a longer lasting result.

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THE PROFESSIONAL COLLECTION

TINTED SPRAY TAN SOLUTION - LIGHT+

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TINTED SPRAY TAN SOLUTION - MEDIUM+

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TINTED SPRAY TAN SOLUTION - DARK+

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TINTED SPRAY TAN SOLUTION - ULTRA DARK+

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THE RETAIL COLLECTION

Explore our retail collection to offer at home skin prep essentials, red carpet skin finish or to extend the life of your clients tan between appointments

Makeup

Untinted Lotion

Tinted Lotion

Tinted Mousse

Tanning tools

KEY INGREDIENTS

Glycerin

Helps skin retain moisture

Pentivitin

Provides your skin with an instant and deep hydration which lasts up to 72 hours

Sodium Hyaluronate

Smaller molecules than Hyaluronic Acid, allows it to work deeper into the skin’s layers

Tocopheryl Acetate (Vitamin E)

Powerful antioxidant, protective and natural skin conditioning properties

Cucumber extract

Anti-inflammatory, soothing, invigorating

Sambucus Nigra Flower Extract

Antioxidant, soothing, and hydrating properties

Green tea extract

Anti-inflammatory agent, calms the skin

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What Our Customers Say aBOUT US

Why Vita Liberata

There’s few reasons why we love stocking Vita Liberata .

Great quality product with a great ingredients , kind to skin with anti-aging properties. Inovative , ever evolving brand suitable for all skin types, even the most sensitive and the ones that are conscious of what they are using. Great post and pre tan range and on the go make making it easy for users to achieve and maintain their desired look. And finally great and personable business support.

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Tatjana, Luminis Beauty London

I trained with Vita Liberata and by far my favourite solution. My celebrity clients who tan regularly have been so impressed with the tan and how well it lasts.

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Charlotte Driver

I’ve been using Vita Liberata for about 12 years now and I honestly don’t think anything compares to it.

No matter what other brands come out on the market, they still don’t beat it .

It has been my go to for the length of my tanning career.

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x Zarina Hope

I was introduced to VL in 2017 and have used nothing else since! Just a beautiful hydrating tan and always have the best feedback. Weather it's from a bride who wants that subtle 'glow' to a guest who wants a deep rich colour for a holiday. In the words of Tina Turner- 'SIMPLY THE BEST' !

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Beauty by jasmine

Vita Liberata is a tan I've recently been introduced to.

It's such a gorgeous product. My clients love it.

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Faye Francessca

Stocking and spraying in Vita Liberata is a no brainer for our studio. The results are always flawless, long lasting and mimic a real tan so my clients always get complimented on how incredible their skin looks without realising it’s a false tan!! I personally also love how hydrating and nourishing the tan is in both retail and professional products, it means glowing skin and even better natural fade off. What’s there not to love?

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Anon Beauty

I have tried so many spray tan solutions over the years. Vita Liberata is my absolute favourite. Natural looking, dries quickly, no lasting smell, great quality and wears off nicely without leaving patches. I receive so many compliments when I spray tan myself

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Amanda Glanfield

I have been offering vita tans for 11 years. I love it for my clients as it is one of the most realistic looking tans and lasts so well. I feel confident with it. Especially as it’s non toxic and organic. I am not interested in trying any other tan

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Willow and Blue

HOW WE SUPPORT YOU

Product knowledge education and digital fact sheets per product

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Digital assets to promote being a professional partner alongside supporting sales of retail products

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Monthly offers and updates communicated via email and WhatsApp. A designated team member for fast ordering via phone or WhatsApp

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OUR STOCKISTS

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Lovely brush

I love this brush, it’s big so it covers enough area but also it makes applying my tan feel nicer & smoother on my skin than a mitt. I also saw someone using it to apply tan to their hands and it is literally the best idea ever - my hands looked so natural with no dodgy bits. I would say it’s worth the money!

best face brush i've used

this honestly should be more famous it is the best foundation brush i've used, specially for areas like undereyes the pyramid shape is perfect - also perfect for contour!

Favourite tanning product ever!

I've tried a lot of gradual tans and tanning serums and mousses, sprays and oils over the years, and this is my favourite tanning product so far.

I'm very fair-skinned and most fake tans either turn orange or collect around my hands, feet and elbows, no matter how carefully I exfoliate and moisturise. The Glaze gives me a beautiful, natural-looking glow without any of those problems.

It absorbs quickly, feels like a luxury body serum rather than a fake tan, leaves my skin soft and hydrated, and has very little of the typical fake tan smell.

My only criticism is that I wish it came in a larger size or as a refill. I love it so much that I get through it quickly, and I'd happily buy a 300 ml bottle or refill pouch. Please, Vita Liberata, make one!

Suntan in a Bottle

Beautifully subtle and buildable, this formula is nearly scentless...a plus from other brands' formulas tried in the past. I opted to purchase the velvet mitt and Face Brush for seamless all-over application and couldn't be more ecstatic with the results! With no extra time needed for this lightweight product to absorb into the skin, I'm able to enjoy a daily routine of application and GO! Super beautiful combination: The Glaze topped with Body Blur (I've loved the "Medium" color to capture the perfect bronzed goddess glow)! Top off with your favorite scent—Jusbox "Sisters B4 Misters" has been my summer go-to!—and you're ready to show off your very best silky, sunkissed skin!

The best mitt on the market!!

The best mitt on the market!! It is soft and easy to wash and applies perfectly even for those of us who are v short of time...or patience.

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WHO WE ARE, WHAT WE DO

PROFESSIONAL COLLECTION

THE PROFESSIONAL COLLECTION

THE RETAIL COLLECTION

KEY INGREDIENTS

BECOME A STOCKIST

What Our Customers Say aBOUT US

HOW WE SUPPORT YOU

OUR STOCKISTS

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