LASTING TANS

SO GOOD IT COULDN'T BE FAKE

Keep your fake tan lasting real long

SO GOOD IT COULDN'T BE FAKE

Our lasting tans make Summer skin stay.

Our advanced tanning formulas are infused with clinically proven skincare actives—hyaluronic acid for deep hydration, pentavitin for moisture retention, and aloe vera to soothe and condition.

The result? A flawlessly even tan that resists patchiness and maintains its radiance long after the sun has set.

Explore our full range of skin first tans today.

THE LASTING TANS

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THE GRADUAL TANNING LOTION

£16.00

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THE LOTION: MEDIUM

£18.00

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THE LOTION: DARK

£18.00

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THE MOUSSE MEDIUM

£27.00

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THE MOUSSE DARK

£27.00

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THE MOUSSE ULTRA DARK

£29.00

LASTS UP TO 7 DAYS

AWARD WINNING

PROLONG YOUR NATURAL TAN

Untinted and buildable

INSTANT COLOUR

NATURAL GLOW

Why would i chose a vita lasting tan ?

Reasons to love a lasting tan

I want a tan that is light and untinted and i dont want smell or guide colour

The Gradual gives the most natural, buildable glow with no guide colour so no transfer risk at all.

I want a dark tan that is super light in consistency but still a really dark colour

Our mousses are featherweight and super light in consistently whilst still giving a rich even colour. They dry in a second so you can go about your day with no discomfort and lasts over 7 days.

I have super dry skin and want a really smooth creamy application that stays hydrated for longer but i want to see the colour being applied.

The tinted lotion is perfect for a super hydrating and creamy tan which you can see going on. It dries quickly and lasts over 7 days.

HOW TO CHOOSE YOUR TAN

Choose your tan depending on the format and results you want.

GRADUAL LOTION
MEDIUM LOTION
MEDIUM MOUSSE
DARK LOTION
DARK MOUSSE

Our Untinted gradual tan is the perfect product if you want a tan that has low aha, meaning the tanning agent is a low percentage.

This means you get a light glow which is buildable.

It is clear in consistency so will not transfer on to sheets or clothing.

It is ultra hydrating and kind to skin so can be worn multiple times in a week and built up over time.

SHOP GRADUAL LOTION

Our tinted lotion is tinted in colour so you can see the product going on the skin. This means it is easy to apply as you can see clearly where the product is going.

It is rich and creamy in texture, and is super smooth on the skin. This means it is easy to apply, if any mistakes occur they buff and blend in seconds.

The tinted lotion comes in two developed shades which medium and dark, so depending on your desired

SHOP MEDIUM LOTION

Coming in three shades medium, dark, and ultra dark our featherweight mousse is so light and fluffy on the skin and dries in seconds.

Our mousses are perfect for people wanting deep tans and want a foamy, mousse conistency.

SHOP MEDIUM MOUSSE

Our tinted lotion is tinted in colour so you can see the product going on the skin. This means it is easy to apply as you can see clearly where the product is going.

It is rich and creamy in texture, and is super smooth on the skin. This means it is easy to apply, if any mistakes occur they buff and blend in seconds.

The tinted lotion comes in two developed shades which medium and dark, so depending on your desired

SHOP DARK LOTION

Coming in three shades medium, dark, and ultra dark our featherweight mousse is so light and fluffy on the skin and dries in seconds.

Our mousses are perfect for people wanting deep tans and want a foamy, mousse conistency.

SHOP DARK MOUSSE

HOW TO APPLY

Applying all of our lasting tans is as easy as one two three!

STEP 1. Apply a small amount on to our velvet mitt and squeeze the mitt.

STEP 2. Dot over the area you want to tan.

STEP 3.Rub in circular motions.

GRADUAL

LOTION

MOUSSE

PRO TANNING TIPS

GRADUAL

LOTION

MOUSSE

HOW TO APPLY

Applying all of our lasting tans is as easy as one two three!

STEP 1. Apply a small amount on to our velvet mitt and squeeze the mitt.

STEP 2. Dot over the area you want to tan.

STEP 3.Rub in circular motions.

PRO TANNING TIPS

what the Editors have to say

The 7 Best Self-Tanners, According To Rigorous Testing

Best Self-Tanner For Beginners A Tanning Foam That's Practically Foolproof

This easy-to-use tinted mousse is ideal for beginners and those daunted by the self-tanning products because it leaves skin with a subtle, buildable wash of color that’s also moisturizing. One applied, it dries down quickly without any stickiness, and the ingredient list includes aloe vera and hyaluronic acid for hydration and to prevent uneven fading. The tinted formula also helps with even application and showing where you’ve missed any spots.

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“I’m rubbish at fake tan — here are the fool-proof tanning products I can actually use”

Vita Liberata Tinted Tanning Mousse

As you may have been able to tell by now, I get along with mousses over any other formula. They’re more forgiving, easier to blend and hydrating. This was the first fake tan mousse I ever got along with for its even colour that genuinely delivered a rich hazelnut bronze shade, compared with other Cheetoh-esque ones I’d tried.

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The best fake tan for mature skin for a subtle and streak-free glow

So, as a mature beauty editor, I made it my mission to find the best fake tans for mature skin—formulas that glide on effortlessly, hydrate as they go, and deliver glow without drama. Whether you prefer a quick and easy bronze from the best instant tan or perhaps you opt for the best gradual tan for a more subtle finish, these new-gen tans are all about skin-loving ingredients, gradual payoff, and just enough colour to make people say, “Have you been away?” rather than, “Have you used fake tan?”

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what OUR CUSTOMERS have to say

Best gradual tan out there !

Amazing product I don’t use any other gradual tan

Title

Katherine G

Simply amazing

The best gradual tan ever so natural looking and amazing quality. Got a small bottle for a wedding to try it and will certainly be buying the big bottles (which is such a good deal) and using all the time.

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Eloise A.

The only one I use!

It’s the best! No smell easy to apply daily small amount to build up which means it lasts longer very little transfer…. I wouldn't use anything else.

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KB!

THE LOTION: MEDIUM

Love this went on really easy made my skin feel nice smelt ok too nice natural looking colour

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Tracy B.

Best Tan

I have tried them all but this is the best I have ever used. Great wear off does not go patchy . I have re purchased 3 more don’t want to be without it now.

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Josephine C.

Great coverage

Goes on with no streaks and gives great coverage but medium is a little too dark for my pale skin so I prefer the gradual tan personally.

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Kate

Blurred is the Word!!

I was so impressed with this product!! It really evened out my skin tone and gave me a nice natural looking tan for the day. I'm 41, and my legs just don't look like they used to. I have sun spots and veins starting to show that make me very self conscious. The only thing that would make this product better is if it lasted a few more days. I'll definitely be ordering more!

Title

Kate R.R.

OUR INGREDIENTS

Accessories to give you the perfect tan

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The Pyramid Brush Body

£34.95

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The Pyramid Brush Face

£24.95

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BODY TANNING BRUSH

£12.00

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THE FACE TANNING BRUSH

£15.00

KNOW YOUR PRODUCTS

GRADUAL UNTINTED TANNING

Our Untinted gradual tan is the perfect product if you want a tan that has low aha, meaning the tanning agent is a low percentage.

This means you get a light glow which is buildable.

It is clear in consistency so will not transfer on to sheets or clothing.

It is ultra hydrating and kind to skin so can be worn multiple times in a week and built up over time.

THE LOTIONS

Our tinted lotion is tinted in colour so you can see the product going on the skin. This means it is easy to apply as you can see clearly where the product is going.

It is rich and creamy in texture, and is super smooth on the skin. This means it is easy to apply, if any mistakes occur they buff and blend in seconds.

The tinted lotion comes in two developed shades which medium and dark, so depending on your desired

THE MOUSSES

Coming in three shades medium, dark, and ultra dark our featherweight mousse is so light and fluffy on the skin and dries in seconds.

Our mousses are perfect for people wanting deep tans and want a foamy, mousse conistency.

EXPLORE THE COLLECTION

Explore our retail collection to offer at home skin prep essentials, red carpet skin finish or to extend the life of your clients tan between appointments

Makeup

Untinted Lotion

Tinted Lotion

Tinted Mousse

Tanning tools

Perfect

Perfect mitt, very soft

Good Stuff

I have used the original one for a long time but could no longer find it! I was skeptical at first about the new one, but I really like it!

Vital brush

Thus brush makes the application so much easier. Even golden tan.

A MUST HAVE FOR TANNING

THIS BRUSH IS A GMAE CHANGER FOR TANNING I USE WITH BODDY BLUR AND THE TIMTED LOTION , LOVE THE CONTOUR EDGE OF THE BRUSH
XX

Brilliant

What a tan. I tan weekly I’m pale skinned and this medium moose doesn’t disappoint. Goes on flawlessly and lasts me the week without going patchy or fading away. Scrubs off easily ready for a fresh application. My new favourite.

THE LASTING TANS

THE GRADUAL TANNING LOTION

THE LOTION: MEDIUM

THE LOTION: DARK

THE MOUSSE MEDIUM

THE MOUSSE DARK

THE MOUSSE ULTRA DARK

LASTS UP TO 7 DAYS

AWARD WINNING

PROLONG YOUR NATURAL TAN

Untinted and buildable

INSTANT COLOUR

NATURAL GLOW

Why would i chose a vita lasting tan ?

HOW TO CHOOSE YOUR TAN

HOW TO APPLY

GRADUAL

LOTION

MOUSSE

GRADUAL

LOTION

MOUSSE

HOW TO APPLY

what the Editors have to say

what OUR CUSTOMERS have to say

OUR INGREDIENTS

Sambucus Nigra Flower Extract

Tocopheryl Acetate (Vitamin E)

green tea extract

Cucumber extract

Sodium Hyaluronate

Glycerin

Accessories to give you the perfect tan

The Pyramid Brush Body

The Pyramid Brush Face

BODY TANNING BRUSH

THE FACE TANNING BRUSH

KNOW YOUR PRODUCTS

GRADUAL UNTINTED TANNING

THE LOTIONS

THE MOUSSES

EXPLORE THE COLLECTION

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